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JP Promotional Acquires Ace Promotional
Vol. 800 
March 22, 2011

Ossining, NY-based JP Promotional Products (asi/232668) has acquired the assets of Roselle Park, NJ-based distributor Ace Promotional Products (formerly asi/103515), the companies have announced. Financial terms of the deal have not been disclosed. "We've decided that it's time for us to grow through acquisitions," says Bob Rosenthal, chairman of JP Promotional. "We've bucked the economy over the last few years and we've done well. This was the case of a willing seller and a willing buyer."

The deal with Ace, which closed on March 4, is the first acquisition made by JP Promotional. Bob Milici, the owner of Ace, won't have a formal role with JP Promotional, but he has agreed to help ensure a smooth transition. At its peak, Ace generated annual revenues of $400,000, according to Rosenthal. "It was the right size and location for us," he says. "We want to continue to expand into the tri-state area."

Founded seven years ago, JP Promotional employs four people, including three in sales. Annual revenues eclipse $1 million, Rosenthal says. "Without the Ace deal, we'd be up 15% this year," he told Counselor. "We're going to continue to look to acquire smaller distributors and we feel we have an attractive package to offer."

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