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BDA Acquires EMAK Subsidiary
Breaking News
Feb. 9, 2011

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As first reported in a Counselor Breaking News Alert, Top 40 distributor BDA (asi/137616) has announced the acquisition of selected assets of Logistix, a subsidiary of Los Angeles-based marketing services agency EMAK Worldwide. Financial terms of the agreement were not disclosed, however BDA has said that the deal includes key personnel and customer accounts from Logistix’s U.S., Hong Kong and Shenzhen, China offices. 

"This acquisition provides great new Fortune 500 clients, a veteran client services team, and excellent product development and product safety expertise that will net fantastic results for our clients," said Jay Deutsch, BDA CEO and co-founder, in an exclusive interview with Counselor. "The deal just makes BDA an even more attractive solution for the right prospective clients." 

While Deutsch says BDA enjoyed "tremendous year-over-year growth" in 2010, EMAK struggled financially. The company is currently in the middle of Chapter 11 bankruptcy proceedings in California and said in November that it would file its reorganization plan by this month. Through the first three quarters of 2010, EMAK’s revenues from promotional products fell 42% compared to 2009.

For BDA, this latest acquisition is the company’s third within the past 12 months, after purchasing former Top 40 distributor Evigna last May and specific assets of Round Rock, TX-based Hotlink in the beginning of 2010. With these companies added into BDA’s revenue totals, the organization is expected to be the second-largest distributor in the industry, with annual North American ad specialty sales of more than $250 million. "We believe 2011 will be an extremely healthy year," said Deutsch.


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