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Products With Purpose
By Joe Haley
August 2010
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We identified hot products in six different categories and you voted for the best one in each. Check out the hottest of the hot.

Distributors and their clients always ask: What’s new, what’s hot? In this issue, we have the answers. For the product section of this Hot Issue, we were looking for items that fit a specific theme while also being unique and practical. To catch our eye this year, the items had to serve a valuable everyday purpose – from cell phone accessories and liquids to personal-use items and tailgating products.

In conjunction with The Joe Show, the online video series that shows off a variety of promotional products, Counselor picked products in six different categories. Joe Haley, managing editor and host of The Joe Show, presented the items on video each week for six weeks leading up to this issue, and we then asked viewers to vote on their favorites.

On the following pages, we present all 38 of the products along with the six items that the industry voted as the winners in each category. We’re also introducing a new feature that allows you to take a picture of the code printed at the top of each page and it will launch The Joe Show video to your smart phone. Just download the free app from to get started or go to to see the videos.

Take a look!

Tailgating Products

Retro Products

Cell Phone Accessories

Thirst Quenchers

Personal-Use Items

Election Products

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