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Duo Purchase WoodCo Promotional Products
Volume 731
July 20, 2010

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Supplier firm WoodCo Promotional Products (asi/98138) announced that it has been acquired by Darryl Haddox and DeeDee Hassler. The company was purchased from founder Bill Wood, who started the firm in June 2008. Financial terms of the deal were not released.

Haddox, president and CEO of WoodCo, and Hassler, vice president and chief financial officer of the organization, have both been involved in the company since its inception. The supplier firm began by mainly producing laminated paper business accessories such as memo boards, bookmarks, membership cards and business cards. Since, it has added an extensive line of magnetic promotional products and direct mail products. WoodCo says 100% of its products are manufactured in Washington, MO.

Prior to starting WoodCo, Haddox worked at Magnet LLC (asi/68507) for 19 years in sales management and most recently as president of Benchmark Industries, a division of Magnet LLC. Hassler also worked at Magnet LLC and was involved extensively in customer service holding several managerial positions through the course of her 20 years of employment.

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