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River's End Renews Jockey License, Acquires Facility
Volume 715
May 25, 2010

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River's End Trading (asi/82588), a Counselor Top 40 supplier, will become the exclusive licensee of Jockey International in the promotional apparel industry, the companies announced on Thursday. The corporate apparel license for Jockey was formerly held by PremiumWear and its previous owner, Forsyth. River's End acquired the Jockey license in January when it purchased several of PremiumWear's other brands. With the licensing agreement up for renewal, both River's End and Jockey agreed to go forward with their partnership. "We believe that the Jockey and River's End partnership will be highly successful and we're pleased to work with a partner that has a demonstrated history of producing excellent products in this important category," said Milou Gwyn, Jockey vice president of domestic licensing.

Also on Thursday, River's End announced that it had purchased certain assets and inventory of a Clarksville, TN, decoration and distribution facility that was formerly owned by PremiumWear. The Minnesota-based supplier will assume all operations out of the 135,000 square foot facility, including the distribution and decoration of the Page & Tuttle brands. In the transition, River's End is planning to no longer use the PremiumWear name. Four of its brands, including Jockey, will be sold to the ad specialty industry through the Page & Tuttle Corporate division this year.

"This endeavor ensures River's End Trading Company, and specifically the Page & Tuttle divisions, will continue to move forward without disruption to our customer service levels and distribution and decoration of the Page & Tuttle brands to the corporate and golf industries," stated Richard Ward, the president and CEO of River's End.

River's End Trading is the 13th-largest supplier in the ad specialty market, after reporting $79.1 million in industry revenues in 2009. The revenue result was a 6.8% decrease from 2008.

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