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Green Is Good
By Jessie Weisgal
February 2009

We’ve found 12 new eco-friendly items that are perfect for any clients looking to green their marketing.

Green is not just a color anymore. It’s more like a concept. A way of life. A direction for how a business wants to present itself to customers.

Yes, the eco-friendly craze has caught fire and it’s trickling down to the world of marketing. Companies are trying to promote their green efforts and appeal to other businesses and consumers with an eco-friendly message. They know there is big money to be made from presenting themselves as conscious of the environment and doing everything they can to protect the earth’s natural resources.

And what does all of that add up to? Plenty of sales opportunities for savvy ad specialty distributors. Yes, smart salespeople are speaking to their clients about how they can enhance their green marketing efforts by using promotional products that fulfill their goals. Whether it’s an organic cotton T-shirt, a USB drive made from natural ingredients or a biodegradeable pen, there are a multitude of options to talk to clients about right now.

In the following three pages, we’ve put together a showcase of 12 products that are sure to spark the interest of eco-conscious clients. So turn the page, and take a look at the extremely diverse green options that are available in the ad specialty market today.

Click here to view the Eco-Friendly Showcase

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