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Survey Reveals Promo Product Preferences Of Voters


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With Election Day just a week away, political candidates are putting together their last-ditch marketing efforts to appeal to as many people as possible. And, according to a new ASI survey, there are some specific promotional items that registered voters of each party are particularly fond of.

If candidates are looking to court votes from Republicans, they may consider giving away some promotional food items. Looking to attract the attention of registered Democarats? Logoed pens are the way to go, according to the survey. And, politicians who are trying to woo the independents in the center may consider brand-name shirts as their go-to promotional products.

The new ASI survey is part of the 2010 Advertising Specialties Impressions Study, which measures the cost-per-impression of promotional items and will be released in full next month. The political portion of the survey asked registered Democrats, Republicans and independents their impressions about specific promotional items. Some facts gleaned from the survey:

  • Independents get more promotional T-shirts than either Democrats or Republicans.
  • Democrats receive more outerwear than Republicans by a 2-to-1 margin.
  • Independents are less inclined than Democrats or Republicans to take free pens.
  • 75% of independents prefer name-brand consumer promotional products, nearly 1.5 times more than Democrats or Republicans.
  • Republicans are nearly 1.5 times more likely to accept a free promotional food basket than Democrats.
  • Independents value promotional giveaways the most – on average, they own 11.6 logoed products, compared to 9.4 for Democrats and 10.3 for Republicans. According to the upcoming Impressions Study, the average cost per impression of a promotional product is $0.005, providing a better ROI than most other advertising media.

    To view more political results from the survey, click here.

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