A recent groundbreaking study by ASI revealed that advertising specialties beat out all forms of TV, radio and print adver-tising as the most cost-effective advertising medium available.

The study was released at the ASI Power Summit 2008 from Palm Beach, Fl., and includes such data as cost-per-impression (CPI)* of promo products as well as other media, and more. See below for details.

Slideshow: Survey Proves ROI of Promotional Products

Video feature: Andy Cohen interviews Melinda Ligos regarding results of the Advertising Specialties Impressions Study.

Exclusive Survey Results & Coverage

Survey Methodology

In June and July of 2008, a team of interviewers surveyed 465 consumers in New York, Chicago, Los Angeles and Philadelphia on behalf of ASI regarding promotional products they had received. More


Impressions Study

The entire cost analysis of promo products vs. other advertising media.
View the Study (PDF)
customer favorites

Counselor Coverage

Ample evidence of the power of promotional products, from the Dec. 2008 Power 50 issue.
Read the Article
customer favorites

Survey Graphs

A visual breakdown of the study, including where end-buyers keep their promotional products.
View the Graphs

customer favorites

PowerPoint Presentation

Want to see the Impressions Study slides? Check out the PowerPoint presentation now.
View PPT

customer favorites

Press Release

Read the press announcement coinciding with the release of the Impressions Study.
Press Release
Post a Comment

Sponsored By: