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Recipients' Views on Advertiser

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

For this section, we asked respondents whether they could identify the advertisers on the promotional items they currently owned. The result: Nearly nine in 10 (86%) U.S. recipients of promotional merchandise can identify the advertiser on the item, the highest of any country in the study. As the graphic below reveals, of all major product categories, outerwear has the highest recognition of all promotional items: 95% of respondents who have logoed outerwear can name the advertiser on the items. Overall, wearables as a whole maintain a very high advertiser awareness rate, taking the top three spots.

Recipients' Views on Advertiser

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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  • A business opportunity to reinvent your career in an exciting field
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