Location of Promotional Products
Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait
Consumers were asked about the location of the logoed items they'd received. Overall, the office was cited most often (41%), but only marginally more than at home (36%).
Wearables, bags and health and safety products were most likely to be at home, while desk accessories, calendars, writing instruments and USB drives were most likely in the office.