Global Advertising Specialties Impressions Study

A landmark study from ASI proves ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available. 

The 2.0 global cost analysis of promotional products versus other advertising media includes such data as cost-per-impression (CPI) of promo products as well as other media, and more. See below for details.

Video feature: Larry Basinait, ASI Executive Director, Research Services, talks more about the landmark study.

Exclusive Survey Results

Global Survey Methodology

During July and August of 2010, a team conducted in-person interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas on behalf of ASI regarding promotional products they had received. More

Impressions Study

Impressions Study

The entire Global Advertising Impressions Study.
View the Study (PDF)
Survey Graphs

Survey Graphs

Charts and graphs from the Global Advertising Impressions Study.
View the Charts (PDF)
Press Release

Press Release

Ad specialties are less expensive per impression than most other media.
Read the Release
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