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Research

ASI provides the most comprehensive business intelligence in the industry. Information used to estimate industry growth, strategy, company benchmarking and best practices is available to all members.


State of the Industry


From Counselor and Stitches magazines, our guides provide key strategies to move your business forward.

Impressions Study


ASI's groundbreaking studies reveal advertising specialties are the most cost-effective advertising medium available.

Industry Sales


Counselor's comparison of annual and quarterly industry sales against previous year's.

Sales Compensation


Results from Advantages' and Counselor's annual Sales Compensation Surveys.

Best Places to Work


Counselor set out to find the companies in the industry where employees simply love coming to work every day.

Power 50


The Counselor Power 50 awards recognize the people with the most influence in the ad specialty industry.

Apparel


Counselor's annual survey reveals the importance of apparel on distributors' overall revenues.

Wearables Sales


Our comprehensive survey gives you the lowdown on what apparel distributors and suppliers are expecting heading into next year.

City Markets


Counselor magazine unveils the best -- and worst -- cities for ad specialty sales.

Quick Facts


Distributors, get a quick glance at some of the research ASI has done recently. Perfect for sharing with your clients!

Social Networking Study


Attitudes and usage of Web-based social networking in the ad specialty channel.

End-Buyer Catalog Study


Attitudes and usage of end-buyers about catalogs.

Gift Cards in the Ad Specialty Industry


Supplier attitudes and perceptions of gift cards.
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