Sunday, November 1
Please be prompt for this commemorative photo which will appear in Counselor magazine.
4:30 p.m.-6:00 p.m.
Meet dozens of new contacts and toast to new friendships during this interactive session.
Dinner/Keynote Presentation—Digital Marketing Secrets from the Silver Screen
Marketers across all industries are asking themselves the same question, “How can I capitalize on social media and actually integrate digital touch-points into my work?” Gordon Paddison, marketing expert behind such successes as Sex and the City and Lord of the Rings is here to show you how it’s done. This will be an engaging, relevant and unpredictable keynote setting you up to tackle digital media.
Key insights will include:
- The process to integrate digital touchpoints into promotional offerings
- Examples of successful promotional social networking execution with a checklist of to-dos
- Explanation of the concept behind viral (content that gets ‘passed-along’)
- Key digital opportunities to think about for promotional concept offerings
As founder and principal of Stradella Road, Paddison leverages his experience marketing more than two hundred movie titles, including The Lord of the Rings Trilogy, the Austin Powers franchise, Wedding Crashers and Sex and the City. Awarded Variety’s “Integrated Marketer of the Year Award,” as head of New Media and Integrated Marketing across New Line Cinema’s six business divisions, Paddison has served on the Time Warner Research Council, as a member of the Board of Governors at the PGA New Media Council and the interactive peer group of The American Television Academy of Arts and Sciences.
Monday, November 2
7:45 a.m.- 12:30 p.m.
Economic Forecast: The Changing Business Landscape
Bring your toughest business questions to this dynamic opening session in which ASI President and CEO Tim Andrews interviews Roger Farmer, UCLA economics department chair about the state of the economy--and what business leaders can expect in the coming months.
“What I’m Doing Right”
Yes, the industry was negatively impacted by the economy in 2009, but some companies bucked the trend and found ways to grow. In this session, you'll meet the heads of these companies and find out how they did it. We'll explore their sales, marketing, customer service and operations strategies that lead them to beat the market in 2009. We'll also find out what they're doing to prepare their businesses for 2010 and how they plan to build on their success next year.
Point/Counterpoint: “Made in the U.S. vs. Globally Sourced?”
While it's a noble sentiment to support domestically-produced ad specialties, most items can be bought cheaper in Asia. Do clients really care if the items they're buying are “Made in the USA”?
2010 Business Planning Session
In this breakout session, distributors and suppliers will work with peers from like-sized companies to gauge the outlook for their businesses in 2010.
Distributor/Supplier Roundtable: New Challenges and Opportunities
Industry leaders faced some formidable challenges this year. The panel will address some of the most pressing concerns,including new legal issues, escalating product safety concerns and new ways distributors and suppliers can work together.
Enjoy the remainder of the day with the following activities:
Golf outing, including lunch
12:15 p.m.-1:30 p.m.
Lunch for non-golfers
Tennis, The Spa at La Costa (discount available), or Dr. Deepak Chopra Center for Well-Being at La Costa (discount available)
Tuesday, November 3
7:45 a.m.- 12:30 p.m.
Marketing That Works: Case Studies in Action
How can an industry supplier or distributor still attract buzz with a slimmer budget? How can marketers leverage new media tactics to get some real ROI? What’s the best way to allocate marketing dollars to receive the most bang for your buck? Our panel of expert marketers will debate these topics and more, and provide case studies of recent efforts which elicited off-the-charts response rates.
Best Places to Work: Secrets from Counselor Magazine's Elite List
Repeated studies show that employees who are well cared for by their employers perform better, show more initiative and loyalty to the company and work harder to make the business a successful one. Learn from those at the helm of this year's Counselor “Best Places to Work” companies about the ways they motivate and show appreciation for their employees, and how those strategies have a direct effect on their bottom line.
In this highly informative session, attorney George Delta, executive director of The Incentive Federation, will give an update on current and pending legislation that will impact the industry, including the Physician Payments Sunshine Act, the Consumer Product Safety Improvement Act and other legislation on both the state and federal levels.
Distributor Top Challenges Solved
Enjoy light refreshments and networking before diving in to solve the industry’s biggest challenges. In this breakout session, distributors and suppliers will work together to brainstorm ideas for business-building strategies as we head toward 2010.
Follow the Leader: Meet the Counselor Power 50
Join members of the Counselor Power 50 as they discuss what challenges and opportunities lie ahead for industry members – and provide a solid game plan for doing business in 2010 and beyond.