ASI Power Summit 2013
September 15 - 17
Montage Deer Valley Resort
9100 Marsac Avenue
Park City, Utah

The Power Summit is the premier event dedicated to bringing together the industry’s most knowledgeable, most influential and most thoughtful people to delve into many important topics, issues, and trends that are impacting the advertising specialty marketplace.

At left: Power Summit testimonials.

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Power 50 List

  • Venue
  • Testimonials
  • Travel/Cert. Pts.
  • Speakers/Panel
  • Agenda


Montage Deer Valley
9100 Marsac Avenue, PO Box 4680
Park City, UT 84060


"I received over $1.8 million worth of new business from speaking and networking at the ASI Power Summit.  This is business I would not have had if I did not attend.

I want to commend ASI for a job well done.  The ASI Power Summit was the most impressive and rewarding networking and educational summit I have ever experienced.  A large number of top suppliers and distributors played an active role, and I enjoyed networking and getting to know these influential colleagues much better."
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Bonni Shevin-Sandy
President of Dard Design and Executive Vice President,
Tagmaster/Dard Products, Inc. (asi/48500)

Fred Parker, Activate! Promotions + Marketing (asi/141964)

It's outstanding. Always great to network with the leaders of our industry.

Bobby Lehew, Robyn Promotions (asi/309656)

The Power Summit is my favorite event ... the caliber of professionals you get to connect with here is huge.

Kim Newell, World Wide Lines (asi/98290)

There's tons of education, tons of networking, there's so much you can learn, and a really great group of panelists as well.

David Nicholson, Polyconcept (asi/78897)

It's always about making connections with both our customers and fellow suppliers.

Kathy Vichakchon, Leashables by Oralabs (asi/66715)

I want to build stronger relationships and learn about the industry, which is why I come to the ASI Power Summit.

Ross Silverstein, iPROMOTEu (asi/232119)

Session topics were very interesting and informative, the panelists and guest speakers were terrific. I highly recommend the ASI Power Summit.

Randee Horwitch, Dard Products (asi/48500)

I loved the speed networking event and met so many people.

Tonia Allen Gould, TAG! The Creative Source LLC (asi/341358)

The ASI Power Summit reminded me just how important relationships are in this industry.

Fred Albrecht, Albrecht & Co. (asi/491075)

We had a great time at the Power Summit, met many people and had some great networking opportunities.

Anthony Corsano, Anvil Knitwear

This conference is one of the best we attend. We're able to network with people we might not otherwise be able to, and we get a lot out of it.

Hotel/Travel/Certification Points

Montage Deer Valley is located at 9100 Marsac Avenue, PO Box 4680, Park City, UT 84060. Receive a limited-time discounted hotel room rate when you book now – pay only $229 per night (plus taxes and hotel fees).

Book Hotel By Phone

Please call the hotel at (888) 604-1301 and ask for the ASI Power Summit rate. Hurry, the discount hotel rate is subject to availability.

Travel Arrangements

When booking flight arrangements, please arrange for arrival by 1 p.m. on Sunday, September 15, and for mid-afternoon departure on Tuesday, September 17, 2013.

We recommend you fly into the Salt Lake City International Airport, just 36 miles away. Click here for directions.

Certification Points

ASI's Bachelor of Advertising Specialty Information (BASI) and Master of Advertising Specialty Information (MASI) certifications recognize the true industry experts who have the knowledge they need to be successful, and who’ve cultivated profitable and collaborative relationships with distributors, suppliers and decorators.

When you attend the Power Summit, you'll earn 15 BASI/MASI points. The rest of your points can be earned online 24/7, at ASI Shows, or at other major industry events.

Benefits for BASI and MASI holders include:

  • Invitations to exclusive cocktail receptions at The ASI Show
  • VIP access to select events, such as Keynotes at The ASI Show
  • A frameable certificate
  • The opportunity to participate in exclusive quarterly conference calls with ASI President and CEO Timothy Andrews
  • Recognition of your certification in ASI magazines and e-newsletters.

Complete your certification by logging onto ASI’s Online Learning Center at


Adrian Gostick

Best-Selling Business Author
& Nationally Recognized Speaker
The Carrot Principle

Adrian Gostick is the author of several best-selling books on corporate culture, including the New York Times, USA Today and Wall Street Journal best-seller The Carrot Principle. He also wrote the bestsellers The Orange Revolution and All In. His research on employee engagement has been called a "must read for modern-day managers" by Larry King of CNN, "fascinating" by Fortune magazine and "admirable and startling" by the Wall Street Journal.

Click here for more of Adrian's bio.

Click here for more on The Carrot Principle.

Adrian Gostick

Michael Bernstein
Michael Bernstein, Polyconcept

Michael Bernstein is CEO and chairman of the board for Polyconcept, the world's largest supplier company, was named Counselor's International Person of the Year in 2006 and is ranked #3 on the most recent Counselor Power 50 list.

Tonia Allen Gould, TAG! The Creative Source

Tonia Allen Gould is the CEO and founder of TAG! The Creative Source, a consumer and promotional product marketing powerhouse. Tonia brings to TAG! over 20 years of photographic, consumer promotions, marketing, print and media experience.

Tonia Allen Gould

Kris Robinson
Kris Robinson, PromoShop

Kris Robinson is the Chief Sustainability Officer & Executive Vice President of a Counselor Top 40 distributorship. A nearly 20-year industry veteran, Kris is responsible for PromoShop's award-winning self-promotion campaigns and actively works to save the Earth's vital resources while revolutionizing the way the advertising specialty industry thinks and responds to the environment.

Brittany David, SnugZ USA

Brittany David, National Sales Manager at SnugZ USA, is a seven year veteran of the promotional products industry. She has been with SnugZ for two years and prior to that she was the SAGE Tradeshow Management Services Manager at SAGE Quick Technologies Inc. for five years. Brittany is currently the Chairman of the PPAI Events Committee and also serves on the PPAF Expo Committee. Her creative firepower and engaging personality has landed her on Counselor Magazine's 2013 Hot List.

Brittany David

Alan Chippindale
Alan Chippindale, BrandAlliance

Alan Chippindale oversees Counselor Top 40 firm BrandAlliance, the second-largest distributor in Canada. A longtime industry executive, Chippindale is also a member of Counselor's Power 50 list.

Terry McGuire, HALO Branded Solutions

Terry McGuire is the senior vice president of marketing for Counselor Top 40 distributor HALO Branded Solutions. He has been with HALO for 13 years, with responsibility for the company's marketing, vendor relations and communications initiatives. As an industry veteran with more than 25 years of experience, he has served in executive sales and marketing roles for leading industry suppliers and distributors.

Terry McGuire

Joshua Ebrahemi
Joshua Ebrahemi, Jack Nadel International (JNI)

Joshua Ebrahemi is a partner at Counselor Top 40 distributor Jack Nadel International (JNI) and manager of the Los Angeles office. He has been with JNI for nine years, has been the company's top salesperson for five of those years, and is consistently a multimillion-dollar producer.

Bonni Shevin-Sandy, DARD Design International

Bonni Shevin-Sandy is the president and CEO of DARD Design International, certified woman-owned business. She sits on a variety of industry boards and through the years has been recognized with many elite industry awards, including Counselor's International Person of the Year and Entrepreneur of the Year. She is also a mainstay on Counselor's Power 50 list.

Bonni Shevin-Sandy

Jim Franklyn
Jim Franklyn, InkHead Promotional Products

Jim Franklyn is the VP of Sales & Marketing/Partner at InkHead Promotional Products, an online distributor with annual dollar volume estimated to reach $10M in 2013. From 2009-2012 InkHead sales grew 149%. Jim has been in the industry 14 years and is in his 5th year as a partner with InkHead. He currently sits on the national Distributor Committee for PPAI, has been on several leadership committees, and is also active locally in Atlanta with GAPPP.

Paula Shulman, Prime Resources

Paula Shulman is the vice president of sales for Counselor Top 40 supplier Prime Resources. She has been in the industry for 35 years, beginning her career at a distributorship and joining Prime in 1981 as a receptionist. Paula was the National Association of Professional Women (NAPW) Woman of the Year for 2011/12, a past ASI Woman of Distinction and member of Counselor's Power 50.

Paula Shulman

Bill Korowitz
Bill Korowitz, The Magnet Group

Bill Korowitz is the CEO of The Magnet Group, Counselor's 2013 Supplier of the Year. Under his leadership, the company, a perennial Counselor Top 40 supplier, is regularly recognized as one of the most distinguished suppliers in the industry for customer service and creativity. Bill has been on the Counselor Power 50 list since 2008.

Joe Fleming, Hub Pen Company

Joe Fleming is an industry veteran who helped steer the Hub Pen Company to over 70% growth between 2008-2012 and secure it a spot on Counselor's Top 40. In 2012, Hub Pen was awarded Counselor's Supplier of the Year award, based on distributor ratings in ESP.

Joe Fleming

Jerry McLaughlin
Jerry McLaughlin,

Jerry McLaughlin is the CEO of Counselor Top 40 distributor He has over 20 years of marketing and operations experience in the financial, technology and advertising industries, and established as one of the first interactive and lowest-priced promotional products source in the world. He was honored as the 2010 Counselor Distributor Entrepreneur of the Year.

Michael Woody, International Marketing Advantages Inc.

Michael McKeldon Woody is president and founder of International Marketing Advantages Inc., a consulting firm specializing in strategic marketing, international business, and mergers and acquisitions. He was Counselor Magazine's International Person of the Year in 1999 and is the author of the upcoming book, American Dragon, about the resurgence of domestic manufacturing in the U.S.

Michael Woody

Devin Graham
Devin Graham, Videographer

Groundbreaking videographer Devin Graham has established himself as one of the top YouTubers in the world. He currently has over one million subscribers to his YouTube channel and his videos have nearly 200 billion views. Through social media and world wide recognition, Devin continues to lead the YouTube world through his ability and talent in creating viral videos. Click here to visit Devin Graham's YouTube page.

Matt Kaspari, Colorado-based Kaspo Inc.

Matt Kaspari is president/CEO of Colorado-based Kaspo Inc., based in Colorado, which leverages promotional marketing campaigns to empower brand loyalty for his clients. Matt's passion for the promotional products industry can be seen in his commitment to providing mentoring, resources, and events that will move the industry forward.

Matt Kaspari

Rich Carollo
Rich Carollo, Lion Circle

Rich Carollo has been with Lion Circle -- a perennial Counselor Distributor Choice award winner -- for over 20 years as a Vice President of Marketing. Carollo's focus with Lion Circle has been to grow and build the business by both product line expansion and acquisition. He was on Counselor Magazine's Hot List in August 2012.

Tommy Lewis, Bob Lilly Promotional Products

With more than 15 years in the industry, Tommy Lewis, a partner in the Dallas-based distributor firm Bob Lilly Promotional Products, is known for cultivating partnerships with Fortune 1000 companies, winning market share, and recruiting, training, and developing personnel. He is a multi-million dollar producer since 2000 and Lewis has designed several industry products and sold the patents to manufacturers resulting in millions of units sold.

Tommy Lewis

Jeremy Lott
Jeremy Lott, SanMar

Jeremy Lott is the president of Counselor Top 40 supplier SanMar, a family-owned business now in its second-generation of leadership. With the Lott family's guidance, the company was named Counselor's Supplier of the Year in 2007 and is a multiple winner Counselor Distributor Choice Awards annually.


Sunday, September 15
1 p.m. Registration
4 p.m. Group Photo
4:30 p.m. The Amazing Cocktail Race
6:30 p.m. Dinner with speaker, Amy Cosper, Editor of Entrepreneur

Monday, September 16
7 a.m. Breakfast
8 a.m. Opening Remarks
8:15 a.m. Technology Update
8:30 a.m. Inspire Employees to Excel & Engage – Adrian Gostick, author, The Carrot Principle
9:15 a.m. “What Motivates Me” – Young Sales Reps Speak Out
9:45 a.m. The Emergence of Domestic Manufacturing to Compete Against Asia
10:15 a.m. Break/Sponsorship Fair
10:45 a.m. Interactive Session: Put Your Listening Skills to the Test
11:30 a.m. The Fastest-Growing Sales Channel: How to Target It
12 p.m. Marketing Smackdown: Craft a Creative Campaign in 30 Minutes
12:30 p.m. Customer Service Exclusive: Secrets from Counselor Distributor Choice Awards Winners
1 p.m. Conclusion
1:15 p.m. Golf/Mountain Biking/Lunch/Tennis
7:30 p.m. Counselor Power 50 Dinner

Tuesday, September 17
7 a.m. Breakfast
8 a.m. Opening Remarks
8:05 a.m. Future of the Industry: Obstacles, Opportunities and Outlooks (exclusive interview with Polyconcept CEO Michael Bernstein)
8:30 a.m. Hot Data: ASI Ad Impressions Study 4.0 (featuring key new metro areas and selling opportunities)
9:15 a.m. Break
9:30 a.m. Meet Tomorrow’s Buyer: Capitalize on These New Demographic Trends
10 a.m. Strategic Planning Session
10:45 a.m. 2014 Forecast: Featuring the Counselor Power 50
11:30 a.m. Building Relationships through Video/Social Media – Devin Graham, videographer with millions of YouTube followers
12 p.m. Concluding Remarks

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