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ASI Releases New Features and Enhancements to ESP® Platform

Industry’s most popular research tool now features one-click
presentation download and auto login

TREVOSE, PA - March 18, 2014 - The Advertising Specialty Institute® (ASI; today announced over a dozen new features and enhancements to the industry-leading ESP, including user-friendly conveniences like automatic login and presentations with one-click download.

Effective immediately, users can download ESP Presentations to their computer with one-click ease by selecting a download option within the presentation editor tool bar. And users are now always automatically logged in to ASI’s ESP, the industry’s most popular research tool. After users log in once, the system automatically signs them in, eliminating the need for users to remember their username and password, making ESP more user-centric than ever.

ESP’s new login page includes a more modern design and more direct connection to popular how-to articles on ESP in ASI’s 24/7 online Knowledge Base to help users troubleshoot their most common issues.

Every new feature and enhancement in ASI’s latest ESP release is the direct result of user feedback from customers who share their suggestions on ASI products and services during ongoing focus groups and support calls.

"ASI’s member services and user experience teams are in constant contact with our customers, and this latest round of improvements to ASI’s ESP platform is part of a continuing program of enhancements to our world-class products, which are designed for seamless operation and optimum efficiency," said Timothy M. Andrews, president and chief executive officer of ASI.

New features and enhancements to ESP Web® and ESP Websites™ include:

  • Superior Searching. Users can now narrow search results by multiple suppliers, themes and line names and see up to 500 suppliers in the results filter.
  • Higher Resolution Images. Products and logos look sharper and brighter than ever.
  • More Product Information. On the product detail page, distributors can read comments intended for their eyes only, along with comments from the supplier intended for all audiences.
  • Supplier Line Names. Supplier websites product detail pages now include product line names.

In addition to websites ASI creates for suppliers and distributors, ASI’s flagship ESP is used by over 30,000 distributors to search for suppliers in the ASI network. Over 72% of all product searches in the industry are conducted in ESP, which annually generates over 25 million product and supplier searches and is used by 100% of the Counselor® Top 40.

For questions, please contact ASI Support at or search ASI’s new, 24/7 online Knowledge Base, featuring live chat, by clicking here. For advertising info, contact Gene Rahill, ASI’s VP of digital advertising, at

About ASI
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web® is the industry’s leading tool for sourcing hundreds of thousands of products. A family-owned business since 1962, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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