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New York Loves ASI: 2,400 Distributors Brave Snowy Weather

Industry's biggest speed-networking event raging success

TREVOSE, PA - March 24, 2011 - The Advertising Specialty Institute’s Northeastern event, The ASI Show New York, wrapped up this afternoon after attracting 2,400 distributors from 16 countries.

There were 1,200 distributor firms represented, up about 4% from last year’s New York show.

Beyond the unseasonably cold and snowy weather, the main discussion concerned the thousands of new products and services being showcased from 350 suppliers, including more than 100 exhibitors who weren’t at ASI New York last year.

The show, which took place Tuesday, March 22 through Thursday, March 24 at the Javits Center, featured a crowded show floor, standing-room-only keynotes, packed education sessions and energy-filled networking events - including a private party at the exclusive 40/40 Club owned by hip-hop mogul Jay-Z.

"The grand mix of suppliers and distributors rightly mirrored the variety found in New York City, the world’s leading business and tourism destination," said Timothy M. Andrews, president of The ASI Show and president and chief executive officer of ASI. "Everyone was impressed by the industry innovations displayed at the show, and the industry is more than ready to take advantage of the economic uptick with great products and a renewed focus."

ASI New York featured the debut of the "Industry’s Biggest Speed Networking Session." Bringing together an energized group of suppliers and distributors, participants enjoyed brainstorming, discussing hot topics and building new business relationships.

Tuesday was Education Day, featuring the Distributor Success Track, Sales Track, Marketing Track and Supplier Clinics. All education sessions at ASI New York qualified for points toward the ASI Certification Program, with 38 points available.

Suppliers were thrilled with steady traffic during two exhibition days.

"ASI New York has been a busy show for us," said Jeremy Rich from Debco (asi/48885). "We’ve spoken with a number of good quality distributors. We recently released 75 new products and attendees are really excited about them."

"The show has been really great," said Lindsay Mortensen from SnugZ USA (asi/88060). "Distributors are genuinely interested in getting to know our products and are asking a lot of good questions. We are seeing quality and quantity. It’s the best of both worlds."

Distributors also left New York pumped up for an exciting sales season.

"We look forward to the ASI New York Show every year," said Gary Goodhart from AIA Corporation (asi/109480). "We bring sales reps in from all over and they really benefit from the great education, meeting with suppliers and seeing everything that’s new for the year."

Tracey Barton from Safeguard Business Systems (asi/316203) said, "We’re extremely excited to be at the New York Show. Safeguard has a number of distributors that are in the Northeast. It’s also an absolutely great place to get new ideas to take to our customers and a great way to kick off the year with a bang."

Register today for the next ASI Show in San Diego, May 18-20, and in Chicago, July 19-21, at For more info on exhibiting or sponsorship opportunities, contact Karen DiTomasso, vice president of sales, at

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI and The ASI Show at, and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.

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