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ASI Hosting Radiothon and Online Auction to Support U.S. Veterans

Bidding now open for promotional items

TREVOSE, PA – December 9, 2009 - Advertising Specialty Institute® announced today it will host the first ASI Radiothon on Tuesday, December 15, to benefit the G.I. GO Fund, which provides transition assistance to veterans and returning servicemen and women.

The ASI Internet Radio Show invites listeners to call-in with donations to 215-953-4979 during a special one-hour live show on Tuesday, December 15, from 10:30-11:30 a.m. ET.

In addition, a number of ASI members have donated a variety of promotional items for an online auction to support the fundraiser.  Submit a bid now or make a secure online donation by clicking here

Exclusive auction items include:

  • Maui Jim "Breakwall" Sport Sunglasses, from Indigo (asi/62560) 
  • Men’s Alpine Diver Bracelet Watch, from Leed’s (asi/66887)   
  • Travis & Wells Wheeled Ballistic Computer Brief, from Gemline (asi/56070) 
  • Waterford  Kilbarry-Capped "Gillouche" Pen, from IMC (asi/62820)
  • Executive Digital Photo Frame, from Sweda (asi/90305) 
  • Rimbale Wine & Bar Set, from Logomark (asi/67866) 

"I can’t think of a better time of year to thank our military men and women for the selfless service to our nation," said Timothy M. Andrews, president and chief executive officer of ASI.  "Many of these veterans serve three and four tours of duty, leaving behind their lives and their families, and when they return, they need our help.  Now, we can pull together and do our part."

The G.I. GO Fund is a nonprofit charitable organization that offers veterans a wide range of medical and financial assistance and helps servicemen and women making the transition from military to civilian life.  The organization says servicemen and women often face obstacles, such as Post Traumatic Stress Disorder, and many veterans accumulate debt upon their return or struggle to secure employment, enroll in college, or launch or re-start their businesses.

ASI has helped to raise nearly $2 million in cash and goods for worthy causes since 2003.  That amount includes $620,000 for the American Red Cross to assist hurricane victims, over $25,000 for the Adopt-A-Family program, five tons of donated items to food banks and homeless shelters, $60,000 to PPEF (the PPAI-sponsored education fund), the Cohn Family’s efforts to raise about $1 million for the Juvenile Diabetes Research Foundation, and over $64,000 for Andrews’ personally-established food bank fund in his hometown of Hope, Indiana.

The ASI Internet Radio Show is hosted weekly by editors of ASI’s magazines, including Melinda Ligos, Andy Cohen, Kathy Huston, Michele Bell and Joe ("The Joe Show") Haley.  It provides industry news, advice, trends and topics that help promotional products businesses increase sales.

To bid on an item now in the auction to benefit the G.I. GO Fund, click here.  To listen to the ASI Internet Radio Show, and to tune-in live on Tuesday, December 15, visit  Donations can also be pledged to

About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties.  Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers.  ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI online at and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.


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