ASI Entrance

ASI Intern Lauren Kravec Looks Back on Her Three Months With the Editorial Team

When I found out I would be interning with ASI, I had no idea what to expect. I was matched with ASI through my school’s (Northwestern University) internship program and knew nearly nothing about the promo products industry. In my 11 weeks here, I learned so much about the power of logoed items and how they’re involved in so many aspects of my life.

However, my education involved so much more than just learning the mechanics of the business. My assignments allowed me to talk to a variety of people in the industry who are incredibly passionate about what they do. Hearing an embroiderer talk about how the details of new machinery is actually really interesting when you can hear how excited they are. I didn’t know what digitizing was when I was assigned a feature story about it for Wearables magazine, but after talking to some professionals who have dedicated most of their lives to it, not only have I greatly expanded my knowledge, I’m excited continue learning more.

Another one of my favorite stories that I got to work on was Counselor’s Hot 25 feature. I interviewed six up-and-coming industry superstars, who had some really amazing stories. My favorite was Scott Chastain, who runs Ever fan, a company that supply customizable promotional capes and masks. It was awesome to hear about how much fun everyone has and how everyone has their own superhero alter ego.

However, one of the most surprising things I learned during my time at ASI was how much fun everyone in the company has during office hours. You might expect a company that deals with wacky products to be fun, but ASI really exceeded my expectations. I heard wild stories about office antics and trade shows at company-and-industry-legend Ron Ball’s retirement party and ate my way around the office when each department brought in homemade food from different countries of the world. I knew ASI was consistently ranked one of the best places to work, but when I got here it was easy to see why. Even though work can sometimes get stressful, everyone can still relax and have fun with each other.

What made this one of my favorite internships, though, had to have been the amazing people I worked with in the Editorial department. They trusted me to work on a wide variety of stories and projects, let me help out with social media and photo shoots and taught me how to record podcasts and write press pitches. They always had good advice when I was stuck on a story or when a source would just not get back to me, and most importantly, gave me very specific directions when I didn’t know where something was in the building.

There was no shortage of fun outside of the office, either. This was my first time visiting Philadelphia, and everyone made sure to give me good recommendations of where to go (and where to avoid) in Philly. After finding out that I was a huge hockey fan, my supervisor, Michele Bell, took me to a Flyers game, where I got to experience rowdy Philadelphia sports fans up close and in person and see a home team win. The Editorial department went on an outing to see Spotlight, the Oscar-winning movie about the power of investigative journalism, and took a late lunch break to watch the kickoff of March Madness. Without my coworkers, I probably wouldn’t have adjusted to a new city as well as I did.

As I finish up my internship, I’ve found that it’s been really tough to say goodbye. Schoolwork will not be nearly as fun as the projects I’ve worked on here, and as I get closer to graduation, I’m more confident of my abilities in a variety of media thanks to everyone at ASI.

Tracy Rone
"I feel appreciated and have independence, flexibility, motivation and satisfaction."

Tracy Rone
Exhibitor Account
Manager, ASI Show

Nicholas Gioffre
"I love that my job challenges me every day, and I get to make a difference with my coworkers and our members."

Nicholas Gioffre
Advertising & ESP Coordinator,
Production & Advertising Operations, ASI

Katrina Hudome
"I love that ASI is a family-owned business. From generational diversity to giving back to the community, it’s a great place to work."

Katrina Hudome
Acct. Exec, Membership Sales, ASI

Mike D'Ottaviano
"Employees are given the opportunity to showcase their talents in creative ways."

Mike D'Ottaviano
Director, Distributor Services, Major Accounts, ASI

Chris Lovell
"ASI is filled with incredibly talented people who ensure our products and services keep us at the forefront in this industry. We have an incredible benefits package along with self-improvement programs and employee education that allow all employees to advance in their careers at ASI."

Chris Lovell
Senior VP of Sales, Supplier Sales, ASI