Director, Data Reporting & Analytics

Data Intelligence | Trevose

Advertising Specialty Institute (ASI) is the largest business-to-business media organization for the promotional product and advertising industry, offering award-winning publishing, marketing and ASI e-commerce services to over 27,000 members. We produce catalogs, directories, newsletters, magazines, web sites, databases and cutting-edge interactive business tools.

Awarded one of the 'Best Places to Work' on the Philadelphia Business Journal's list of mid-size businesses for providing exceptional benefits and programs for our employees. We also employ the latest technologies while maintaining a family-friendly environment for nearly 450 employees, headquartered in Trevose, PA.  We offer on-site gym, day care, café, car service, car wash and dry cleaning service.  Visit us at

Advertising Specialty Institute is seeking a Director of Reporting & Analytics who will be responsible for the strategic application and integrity of our data in order to maximize the effective use across ASI and ASI Show.  This position will play a key role in the direction, coordination and implementation of strategies and processes that will allow internal stakeholders to efficiently access and utilize all data essential for business metrics, ROI analytics and marketing campaigns.


  • Lead and manage the Data Analytics group of 3; including managing the group’s workflow, adhering to quality standards and guidelines for deliverables and providing ongoing employee development and mentoring.
  • Responsible for continual evaluation of processes for accessing data and implementing improvements through innovation and automation.
  • Collaborate with departments to identify data needs and gaps that may be hindering efforts that support external clients, ROI analytics and/or sales. Provide guidance, support and solutions in how to best utilize and access the data.
  • Responsible for working with the Data Steward in designing processes that will monitor and ensure data integrity across multiple data platforms.
  • Streamline Data Intelligence department’s processes to access and deliver data for ongoing and ad hoc requests across ASI and ASI Show.
  • Mine and analyze large data sets across multiple platforms in order to operationalize data in a simplified, intuitive way for end users.


Key Qualifications:

  • BS or BA degree
  • 3 + years in management
  • 5 + years in SQL
  • Ability to lead, plan and manage in an entrepreneurial, team oriented environment
  • Display a creative and strategic approach to solving complex data access and analytics issues
  • Clear understanding of relational databases.
  • Experience in Data Management and working across multiple platforms
  • Solution-oriented, exceptional problem-solving skills
  • Ability to articulate complex data and technical terms in relatable language to non-technical colleagues

Key Skills Required:

  • SQL
  • Access
  • Excel

Other skills a plus:

  • Business Objects
  • Salesforce
  • Personify

We offer competitive benefits package including: medical, dental, 401(k), profit sharing, casual dress, as well as an innovative and challenging environment. We are located in the Bucks County Technology Park with on-site day care, cafeteria, car service, car wash, dry cleaning service and much more!