ASI is with you every step of the way

ASI's mission is to be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.

ASI Supplier
ASI Distributor
Promotional Product Buyer

Supplier Distributor Client

The Industry is made up of suppliers who create, source and imprint products and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, non-profits, schools, hospitals, charities and small businesses.

Promotional Products

Promotional products make up a $22.9 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.

Learn More
How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"
Advantages

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

Read More
Commentary: Stop Whispering, Start Talking
Commentary: Stop Whispering, Start Talking
Counselor

Our "Big Squeeze" article about distributors placing excessive demands on suppliers generated a huge response. Here's my take on the issues - inclu...

Read More
Poll: Which Apparel Category Is Most Popular?
Poll: Which Apparel Category Is Most Popular?
Wearables

In the July issue of Wearables, we'll publish our annual Sourcebook, the comprehensive guide to help decorators and distributors find T-shirts,...

Read More