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Case Studies

Ivory Ella Donates Screen-Print Shop to Rhode Island High School
Ivory Ella Donates Screen-Print Shop to Rhode Island High School
Web Exclusive

Ivory Ella delivered some holiday spirit to its hometown high school. The trendy...

Connecticut Screen Printer Creates Zero-Waste Shop
Connecticut Screen Printer Creates Zero-Waste Shop
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Two years ago, Rachel DeCavage committed to turning her Middletown, CT-based...

Stahls’ Adds Wholesale Blank Apparel

Stahls' (asi/88984), the Sterling...


Opinion: The Five Most Fun Holiday Merch Items From Food Brands (So Far)

There’s a hat with a built-in spork holder...


TikTok Memes Are Moment Merch Fodder

The trendy short-form mobile video sharing...

Teespring, Champion Collaborate on Merch Drops
Teespring, Champion Collaborate on Merch Drops
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The online platform is enabling creators to sell custom collections featuring well-know...

Case Study: An Award-Winning Tourism Promo
Case Study: An Award-Winning Tourism Promo
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Hopkinsville, KY, about 20 miles north of the Tennessee border, is an idyllic place,...

Case Study: Targeting Beauty Influencers
Case Study: Targeting Beauty Influencers
Counselor

An inside look at how a promo products distributor executed a global campaign targeting...

How Ace Specialties Became President Trump’s Go-To Distributor
How Ace Specialties Became President Trump’s Go-To Distributor
Promogram

Christl Mahfouz was struggling to keep her business afloat. And then she overnighted so...

‘OK Boomer’ Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte t...


YouTube Debuts ‘Merch Shelf’ for Music Artists

The shelf appears just below videos and, w...


Band Sells Personalized Merch Based on Spotify Streaming

The interesting case study occurs at the c...

Billboard Launches First-Ever Merch Store

It’s part of a growing trend among publish...


Atlanta Braves Cancel Tomahawk Giveaway

The decision comes after criticism from Na...


Trend Lessons From New Fresh Prince Collection

Actor Will Smith’s limited-edition line, B...

Trend Alert: ‘VSCO Girls’ and Promo
Trend Alert: ‘VSCO Girls’ and Promo
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The product penchants of these Gen Z fashionistas could influence preferences in the pr...

‘Make Campus Great Again’ Outreach Includes Trump Reelection Merch
‘Make Campus Great Again’ Outreach Includes Trump Reelection Merch
Web Exclusive

The Trump campaign has also launched an extensive line of 2020-themed branded swag.

Long Island Releases Tourism Merchandise
Long Island Releases Tourism Merchandise
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Long Island, NY, is now tapping into community pride and increasing regional tourism...

Chocolate Inn/Lanco: The Anatomy of a Turnaround
Chocolate Inn/Lanco: The Anatomy of a Turnaround
Counselor

Top 40 supplier Lanco was on the precipice of imminent closure until two industry pros ...

Promos Abound During Global Climate Strike
Promos Abound During Global Climate Strike
Promogram

Students across the U.S. and around the world walked out of their classrooms in protest.

HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes
HYLETE’s Charitable Outreach Aims To Support Female Student-Athletes
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The fitness lifestyle apparel brand has partnered with the GRACEDBYGRIT Foundation.