Technology

The Campaign: An Earth Day Mailer for Ralph Lauren

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Edna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...

Big Markets in Promo: Technology

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The pandemic’s tech boom has translated into big marketing dollars.

Innovation Watch: HPG Debuts Pinterest-Like Storyboard+

The automation-driven marketing tool from ...

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Build Your Personal Brand on Social Media

Consumers feel more connected to a brand w...

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AIA Hosts Marketing Lab Event

The virtual conference educated owners fro...

Twitter, Pinterest Enhance Shopping Features

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As social commerce continues to trend, platforms are expanding ways for merchants to ge...

Improve Your Website

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A well-designed site is essential for your digital presence and business reputation.

LinkedIn Launches Podcast Network

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The business-focused social media site is gearing its shows toward a professional audie...

98% of Consumers Plan Social Shopping in 2022

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Younger shoppers are more likely to use visual-heavy networks like Instagram, TikTok an...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

Marketers know that millennials like me ar...

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Grow Your Local Influence

Becoming more visible in your neighborhood...

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ASI Fort Worth 2022: Deliver Insight, Not Information

Speaker Jay Busselle urged attendees to cu...

ASI Fort Worth 2022: Building Connections With Promo Products

Show speaker Carolyn Strauss explained how...

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Become a Thought Leader

Establish yourself as an expert in your fi...

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Sony Launches New Music Merch Company

A strategic investment of boutique merchan...

Ralph Lauren, Nike, Others Release Team USA Olympics Gear

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Among the items for the 2022 Winter Olympics is Ralph Lauren’s Opening Ceremony parade ...

3 Logo Trends for 2022

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Need a brand refresh? Helping a client create their logo? Stand out with these fresh de...

Harper+Scott Launches New Division Focused on the Metaverse

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The promo products distributor’s H+S META will deliver a suite of solutions in the real...

CES 2022: 5 Cool Gadgets From the Show

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Though the tech trade show in Las Vegas was much smaller than in pre-COVID years, there...

Social Commerce Expected to Reach $1.2 Trillion by 2025

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Shopping via social media is growing 2.5 times faster than traditional e-commerce, acco...

ASI Orlando 2022: Building Your Online Influence & Authority

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Posting consistently to social media and making sure your business directory listings a...