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Technology
Show Off Your Furry Friends With ASI #PromoPets
PromogramOver the next month, post a photo of a pet wearing, playing with or posing near a logoe...
6 Opportunities to Market on a Budget
Marketing your small business doesn’t need...
Aviator Sunglasses Get ‘Top Gun’ Boost
The iconic shades are seeing a resurgence ...
Case Study: Re-Engaging With Valued Members
A 112-year-old company turned to a nearby ...
Episode 110: Prospecting Tips for Newbies
If you spend any time on Instagram or LinkedIn, you're probably familiar with the...
YouTube, Spotify Broaden Shopping Features
Web ExclusiveSocial commerce has been slowly but steadily growing in popularity.
Should Promo Join BeReal – the ‘Anti-Instagram’?
Web ExclusiveThe latest social media craze promises low-stakes, authentic photo sharing. Its growing...
5 Things Promo Can Learn From High-End Fashion
Web ExclusiveMany consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...
ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page
With humor and examples, social media expe...
Episode 108: State of Social Media in the Promo Industry
When it comes to adopting new...
6 Ways to Encourage Word-of-Mouth Marketing
It’s free and effective. Here’s how to ins...
Bacardi Uses QR Codes to Create ‘Wearable Album’
A new line of gender-neutral clothing from...
Episode 107: How to Gain New Customers for Your Promo Business
From referrals and catalogs to content...
5 Ways to Create Client Loyalty
In a crowded industry like promo, here are...
7 Tips for Better Short-Form Videos
Web ExclusiveThanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...
A T-Shirt That Charges Phones? New Tech Makes It Possible
Web ExclusiveScientists in Singapore developed a stretchable, waterproof fabric that can harness ene...
Sponsored Content
Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing
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Make the Sale: How To Sell Outdoor Advertising for Any Event
Master the art of selling outdoor advertising for any type of event with help...
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Market Mastery: How To Tap Into Sales With 5 Top Industries
Maximize your sales numbers by targeting top markets with products that fulfill...
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Join the Movement & Wear the Change: Discover the Earthwise Collection
Meet the Earthwise Collection from Vantage Apparel (asi/93390): where fashion meets...
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Episode 106: The Importance of Social Media in a Rebrand
A rebranding effort can be something as minor as a logo tweak to a full-scale change...
Why LinkedIn Users May Be Ghosting Your Recruitment Messages
Web ExclusiveA study finds that professionals like hearing about job opportunities directly from pot...
Q&A: Digital Product Passports & Sustainable Supply Chains
Web ExclusiveChristine C. Akselsen, CEO of tech company Kezzler, explains why product digitization a...
Tech Roundup: The Race for Augmented Reality
Web ExclusiveMeta, Google and Snap are among the many companies aiming to bring augmented and mixed ...