Technology

  Episode 121: How I Got My Largest Sale in the Promo Industry

During 18 years in the promo industry, Nicole Campbell, president of Florida-based...

Top 10 of 2022: Promo Insiders & Social Angle Podcasts

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ASI Media’s editors covered a slew of topics in our podcast interviews this year – from...

Congress Considers Legislation That Would Ban TikTok

The proposal has implications for marketer...

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  Episode 120: How Distributors & Suppliers Can Leverage Social Media at Trade Shows

Promo industry trade shows and social...

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  Episode 119: ASI Intern Update

To be a journalist in the 21st century,...

5 Tips for Getting to the Close

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Here are five practices for expediting the process and bringing in more sales.

This ‘Personalized’ LinkedIn Message Left Me Cold

Web Exclusive

Social media is a powerful tool for prospecting and networking, but some attempts to fo...

  Episode 118: Discussing the Hirsch Rebrand

Gold Bond, BAMKO, Nadel, Zipline. When it comes to rebranding, 2022 has sure been a...

6 Ways to Re-Engage With Prospects

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As the new year approaches, now is the time to warm up prospective accounts that have g...

Case Study: Finance (and Merch) for All

Investing firm Robinhood invited the publi...

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Trends & Insights From Promotions East

Sustainability and outdoor products were a...

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  Episode 117: Social Media and Mental Health

According to the Pew Research Center,...

  Episode 116: Interview With Max Berg of Eliqs

"Why can't I put my face on a beer?"  ...

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  Episode 115: What You Need to Know About SEO

When it comes to search engine...

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  Episode 114: Get to Know alphabroder’s Taryn Estrada

Starting a career in a brand-new and...

4 Quick Tips for Writing High-Quality Content

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Google has been rolling out updates to its search function to keep low-quality and unor...

  Episode 113: Is BeReal for Real?

In the age of curated social media feeds that show off picture-perfect content...

  Episode 112: Building Buzz for Your Promo Business

Ellie Bathe loves coffee so much she calls herself the "Chief Caffeinator" at ...

Twitter Rolling Out Edit Button; Promo Pros React

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The social media platform is testing, both internally and with premium subscribers, a f...

4 Ways to Avoid Greenwashing in Your Marketing

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A number of companies are getting dinged for making false environmental claims, and the...

Canadian Job Market Changes Could Present Promo Opportunities

Promogram Canada

As workers migrate to different careers, branded merch firms could find prospects for i...