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Marketing

Use Packaging to Stand Out From Competitors
Use Packaging to Stand Out From Competitors
Counselor

For so long, we've been told, "You can't judge a book by its cover." It's the meat,...

Going Live
Going Live
Counselor

Looking For Promotions At Live Events

Live Event Promotions - T-Shirts Highlight Fundraiser

T-shirts Help Create Celebratory Feel


Live Event Promotions - Swag That Rocks

When you're a hard-rocking punk band,...


Live Event Promotions - Logos Take Over Lions' Country

Annual Happy Volley Volleyball Championship

Digital Will Drive Ad Growth
Digital Will Drive Ad Growth
Promogram

A new report shows that online, mobile and digital advertising will spur global ad...

Cultivating Creativity In Branding
Cultivating Creativity In Branding
Promogram

Prabha Tanna, the senior manager of Brand Governance for Fortune 500 company Bank of...

Ad Spending Forecast To Rise In 2016
Ad Spending Forecast To Rise In 2016
Promogram

Global ad spending next year will increase by an average of 4.2%, according to a new...

Counselor's Hot 25

Who’s shaking up the industry today and ma...


Road Trip Proves the Value of Promo Products

A unique cross-country trip inside an art ...


The Fastest-Growing Promo Product Companies

Meet the firms – both distributors and sup...

Promo Items Boost Music Sales

Promo items boost music sales.


How to Face New Competitors

Many companies take unique approaches to b...


Top Quotes From Social Media

Jack Welch, author of The...

Digital Advertising Surges In April
Digital Advertising Surges In April
Promogram

A new report from research firm Standard Media Index shows that digital advertising...

Why Don't Government Officials Understand Promotional Products?
Why Don't Government Officials Understand Promotional Products?
Counselor

When faced with budget deficits, local leaders resort to a tired argument about the val...

Top Quotes From Social Media
Top Quotes From Social Media
Counselor

"To be clear, Tesla is strongly in favor of people being allowed to drive...

Ad Spending Tops $141 Billion In 2014
Ad Spending Tops $141 Billion In 2014
Counselor

U.S. advertising spending increased by 0.7% in 2014, reaching $141.2 billion,...

Small Businesses Increase Data-Driven Marketing
Small Businesses Increase Data-Driven Marketing
Counselor

A new Direct Marketing Association (DMA) survey shows companies are increasingly...

How To Adopt An Ad Agency Approach to A Promo Biz
How To Adopt An Ad Agency Approach to A Promo Biz
Counselor

It's time for promotional products distributors to start thinking about their...