Marketing

5 Merch Trends at the 2024 PGA Championship

Strategy

Top 40 supplier Cutter & Buck was on site at the major tournament this week and shared ...

Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

Strategy

These types of experiential events are on the rise, and they’re augmented with creative...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

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Google Delays Elimination of Third-Party Cookies From Chrome Browser

It will be at least 2025 before the search...

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ASI Chairman Norman Cohn Becomes TikTok Influencer

An unboxing video his granddaughter posted...

The Campaign Case Study: ‘Rounding Up’ For a Cause

Strategy

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

6 Ways To Maximize Your Marketing Budget

Promogram

Take a fresh look at goals and strategies to make sure you’re spending wisely.

MediaTree Partners With Square

Promogram

The supplier of digital promotions and rewards has launched a “Shop Local” platform in ...

Email Spoof Scam Tries to Swindle Promo Company, Employee Out of Funds

A firm that specializes in recruitment for...

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Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby ...

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5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a pr...

5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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Q&A: Improve Your Digital Body Language

Author and collaboration expert Erica Dhaw...

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School District Issues Fraud Alert on Promo Company

The alleged scamming involved a Texas-base...

Q&A: Tips for More Clickworthy Newsletters

Web Exclusive

An email marketing expert offers tips on getting more traction from your messages.

Sales Reps Eager to Resume In-Person Selling

Web Exclusive

Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

How To Grow Your Email Subscriber List

Counselor

Email marketing provides a direct conduit for communicating tailored messages and...

How to Use Data to Improve Your Email Marketing

Advantages

Look at your email analytics and alter your strategy as needed.

How To Boost Email Open Rates

Advantages

Focus on these key aspects of your email marketing campaign to boost opens.

How to Craft Better Business Emails

Counselor

Get the most out of your email marketing with these five simple tips. 1. Write...