Commentary

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

Strategy

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...

Your Path to Increased Profit: Is Every Department Thriving?

Strategy

Having a grasp on every aspect of your business is essential to finding the units where...

I Love Indie Bookstore Day & I Have the Merch To Prove It

For the past 11 years, independent booksto...

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Promo for the Planet Turns 2

ASI Media’s award-winning sustainability r...

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#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Promo veterans look back on their most mem...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

#Counselor70: The 70 Events That Rocked the Promo Products Industry

Strategy

From inventions to revolutions, these are the moments that shaped an industry.

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

Promotions Planner: Longing for Summer

Web Exclusive

Start presenting ideas to clients for campaigns centered on June observances.

Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest

Even if you don’t relish sales, promo busi...

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Your Path to Increased Profit: Take Care of Yourself First

Business owners who underpay themselves ye...

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Welcome to Product Hub – Your Fresh Ideas Destination

Our just-launched product-specific page fe...

Your Path To Increased Profit: Manage Your Team To Boost the Bottom Line

Bad hires and underperformers will drain y...

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How SwagCycle Helped Us Clean Out Our Closet – and Support a Worthy Cause

Donating hundreds of unused pieces of bran...

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Promo Is Growing Slower Than the Economy. Why?

During the post-COVID recovery, the indust...

Kicking Off the Holiday Season With Branded Merch

Web Exclusive

Limited-edition snow globes, boxy sweaters and cookie-scented lotions are among the man...

VistaPrint’s ‘Merch Merch’ for Rob McElhenney & Ryan Reynolds Is a Branding-Partnership Masterstroke

Promogram

Part of Top 40 distributor Cimpress, VistaPrint created the tongue-in-cheek line for Wr...

Your Path to Increased Profit: Dynamics of a Family-Owned Business

Web Exclusive

There are many positives of working with family, but also potential trouble spots that ...

‘We Are Lew1ston’: Message Merch Can Play an Important Role Amid Tragedy

Promogram

Merch-driven fundraisers, like those seen following the recent mass shooting in Lewisto...

Your Path to Increased Profit: The Buck Stops With You

Web Exclusive

As a small-business owner, certain tasks require your involvement and can’t be delegate...

Your Path to Increased Profit: Cash Flow Is the Key to Survival

Web Exclusive

Staying on top of invoices and securing quick payment will allow your business to take ...