Strategy

Taylor Swift Mania Boosts Apparel Brand’s Sales

Strategy

After the pop star wore its hat promoting her beau Travis Kelce’s podcast, a Midwest me...

4 Tips for Spotting – and Avoiding – AI Washing

Strategy

Artificial intelligence has been much hyped in recent years; it’s important to maintain...

Make the Sale: How To Sell Outdoor Advertising for Any Event

Master the art of selling outdoor...

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End-Buyer Research: Finance & Insurance

ASI’s exclusive research reveals client bu...

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How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

Market Mastery: How To Tap Into Sales With 5 Top Industries

Strategy

Maximize your sales numbers  by targeting  top markets  with products that fulfill...

Distributors Targeting Greek Market Turn to Students for Inspiration

Strategy

Licensing barriers and inflationary pressure have created sales challenges, but for pro...

Your Path to Increased Profit: Is Every Department Thriving?

Strategy

Having a grasp on every aspect of your business is essential to finding the units where...

The Campaign Case Study: ‘Rounding Up’ For a Cause

Strategy

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...

ASI Chairman Norman Cohn Becomes TikTok Influencer

An unboxing video his granddaughter posted...

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Join the Movement & Wear the Change: Discover the Earthwise Collection

Meet the Earthwise Collection from...

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Help Clients Gear Up for Adventure With Outdoor & Recreation Promos

The weather is getting warmer, which...

Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

To ring in the anniversary of its 1924 fou...

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#Counselor70: Choose Counselor’s Most Iconic Cover

You voted for your favorite from each deca...

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Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Plus, Arcus Printers has introduced a new ...

What’s Going on With the Science Based Targets Initiative?

Strategy

SBTi – a group that sets climate-reduction targets followed by many promo firms – walke...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...

Fanatics & Cactus Jack College Merch Collab Flies Off Rack

Strategy

The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develo...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

Strategy

At one of the largest arts festivals in the country, many eschewed fine-art purchases f...