Stitches - State of the Industry 2015

In this sales growth guide, we present seven hot markets to sell decorated apparel and other imprinted items to guide your company to greater sales success throughout 2015. Plus, from Stitches’ exclusive State of the Industry Report, get a wealth of data, insights, trend analysis and business tactics that will set the future course of the decorated apparel market.

Video feature: Stitches Senior Writer Theresa Hegel discusses some key findings from the 2015 State of the Industry Report.


  • Five Tactics: Break into the Associations Market

  • Associations and Civic Groups: What You Need to Know Now


  • Five Tactics: Break Into the Education Market

  • Education Market: What You need to Know Now


  • Five Tactics: Break Into the Nonprofit Market

  • Nonprofit Market: What You Need to Know Now


  • Five Tactics: Break Into the Construction Market

  • Construction Market: What You Need to Know Now

Professional Services

  • Five Tactics: Break Into the Professional Services Market

  • Professional Services Market: What You Need to Know Now


  • Five Tactics: Break Into the Hospitality Market

  • Hospitality Market: What You Need to Know Now


  • Five Tactics: Break Into the Health-Care Market

  • Health-Care Market: What You Need to Know Now

Markets By The Numbers

  • Feeling Mighty Robust

  • 3rd- And 4th-Quarter Pick Up

  • Revenue Ramp-Up

  • Diversifying Decoration

  • Diversifying Client Bases

  • The Tee Is Key

  • Five Tactics: Break Into the Retail Market

Editor's Letter

Nicole Rollender

The decorated-apparel industry is poised for growth. In fact, Stitches’ 2015 State of the Industry survey shows that decorators are focused on growing their sales in lucrative markets like education and health care, as well as construction and retail, among others. When asked to rate the health of the decorated-apparel market on a scale of one to five (one is “ailing” and five is “robust”), decorators gave the market an average score of 3.61, the highest rating in the last seven years.

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© 2015, The Advertising Specialty Institute®. All Rights Reserved.

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