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ASI Radio Show Bios

November 15, 2011 - Daniel Gaugler, Vice President of Marketing, PrintingForLess

Daniel GauglerSince 2005, Daniel has used his extensive knowledge of marketing, search engine optimization and printing to help small business owners reach their goals via PrintingForLess.com's services. Today, Daniel Gaugler is the Vice President of Marketing at PrintingForLess.com and focuses on servicing the needs of the advertising specialties industry.

The keys to successful direct mail campaigns:

  • Target Market: Forty percent of the success of a direct mail campaign rests on identifying and reaching your target market. Work with a professional mailing list provider to identify your potential customers. 
  • The Offer: What you offer and what you ask the recipient to do (call to action) also account for about 40% of the success of a direct mail campaign. Make your offer exciting and meaningful - it might be anything from a discount coupon to an invitation to your grand opening.
  • Creative Design: Design your mail piece to get noticed so that it will be read. The format (postcard, letter, flyer, etc.) and design such as interesting photos, color printing and typography of the mail piece account for 20% of its success.
Daniel can be reached at (406) 823-7023 or by emailing daniel@printingforless.com.


November 2, 2010 - Jared Tanner, Vice President of Marketing

Jared TannerJared brings an extensive background in web-based marketing, direct and database marketing, and general advertising. He has served in several marketing leadership positions – most recently as Director of Customer Marketing for Blockbuster, Inc in Dallas, TX. Prior to Blockbuster, Jared was recruited by Logoworks as VP of Marketing and helped position the company for its sale to HP.

Jared has also managed direct marketing and ecommerce for national retailers Golfsmith and Harry & David. In these last two positions, he more than doubled sales and profits for his respective business units in very short periods of time. Jared started his marketing career on the agency side where he won a CLIO award in the direct mail category in 1996 for Habitat for Humanity. He holds a BA in advertising from Brigham Young University and a master's degree in direct marketing from Northwestern University. Jared and his wife Dixie have 4 kids. His hobbies include camping and fishing with his family, bird hunting with his three German Shorthair Pointers and golf when he needs to be humbled.

Jared can be reached at 800-930-6040, www.printingforless.com.


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Making You Money: What ASI is all about.


Promotional products, also known as ad specialties, make up a nearly $18 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

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