News

Promo Market to Target: Golf Tournaments
Promo Market to Target: Golf Tournaments
Advantages

Land big sales and earn exposure to dozens of high-value prospects with these great tips.

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Poll: Are You a Social-Selling Pro?
Poll: Are You a Social-Selling Pro?
Wearables

The June issue of Wearables will focus on social media: how to tailor your message to specific demographics, how to effectively sell your brand...

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Generate Creative Custom Products
Generate Creative Custom Products

WANT TO KNOW WHAT CAN IMMEDIATELY SET YOU APART FROM OTHER DISTRIBUTORS? THE ABILITY TO OFFER YOUR CLIENTS CREATIVE CUSTOM PROMOTIONAL...

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Will Trump’s Policies Be Good for the Promo Products Industry?
Will Trump’s Policies Be Good for the Promo Products Industry?
Counselor

The Great Debate - Dueling views on the most talked about topics. Dave Vagnoni, Counselor editor-in-chief ( above left ) YES ...

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Promo Market Statistics - Hospitality
Promo Market Statistics - Hospitality
Advantages

Exclusive survey data on popular sectors collected from distributors.

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YouTube to Nix Unskippable 30-Second Ads
YouTube to Nix Unskippable 30-Second Ads
Promogram

Starting next year, YouTube will no longer allow 30-second advertisements that cannot be skipped to play before videos start. Instead, the...

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SanMar, Alphabroder Speak Out Against “Devastating” Tax Plan
SanMar, Alphabroder Speak Out Against “Devastating” Tax Plan
Promogram

A controversial federal tax plan that the promotional products industry's two largest suppliers have called possibly "the greatest threat to our...

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Promo Market Statistics - Manufacturing
Promo Market Statistics - Manufacturing
Advantages

Exclusive survey data on popular sectors collected from distributors.

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Gildan Plans U.S. Manufacturing For American Apparel
Gildan Plans U.S. Manufacturing For American Apparel
Promogram

Gildan Activewear (asi/56842) has secured U.S.-based contractors to make fabrics and sew garments for key American Apparel styles offered to the...

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InnerWorkings Announces Full-Year, Q4 Earnings
InnerWorkings Announces Full-Year, Q4 Earnings
Promogram

Top 40 distributor InnerWorkings (asi/168860) increased gross sales 6% in 2016 to $1.09 billion, while fourth-quarter revenue just outpaced Q4...

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Study: Marketers Face Innovation, Customer Service Challenges In 2017
Study: Marketers Face Innovation, Customer Service Challenges In 2017
Promogram

A recent survey by market research firm B2B International has found that marketing budgets will likely stay the same or increase in 2017. Based...

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How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

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Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

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5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

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Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

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Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

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How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

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How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

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6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

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8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

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