News

A Custom Wearable Everyone Will Love
A Custom Wearable Everyone Will Love

What do your socks say about you? Customized socks are a fun and comfy way to build your client's brand message from the ground up. In...

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Canadian Promo Market News - March 2017
Canadian Promo Market News - March 2017
Promogram Canada

St Regis (asi/84595) has hired Marie-Josée Morneau as the Quebec territory manager. In her new position, Morneau will be...

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Marketing 101: The Importance of Proofing
Marketing 101: The Importance of Proofing
Web Exclusive

3 examples why you should proof early and often.

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8 Handy Coolers And Lunch Bags
8 Handy Coolers And Lunch Bags
Advantages

We've come a long way from the brown bagged lunch and the hard-sided cooler. While both are still available, the product offering has grown....

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Ryonet Launching Socially Conscious Apparel Line
Ryonet Launching Socially Conscious Apparel Line
Web Exclusive

Screen-printing supply company Ryonet and a group of 10 screen-printing firms are working together to launch a socially conscious,...

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Staples Promo Sales Rise In Q4
Staples Promo Sales Rise In Q4
Promogram

Massachusetts-based Staples Inc., parent company of Top 40 distributor Staples Promotional Products (asi/120601), announced a 2.8% decrease in...

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Promo Market Statistics - Construction
Promo Market Statistics - Construction
Advantages

Exclusive survey data on popular sectors collected from distributors.

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TomTom Aims to Motivate With Wearable Tech
TomTom Aims to Motivate With Wearable Tech
Web Exclusive

TomTom co-founder Corinne Vigreux says her company is all about "democratizing technology." The Dutch firm, which sells GPS sports watches and...

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4imprint Reports Strong Growth
4imprint Reports Strong Growth
Promogram

London-based 4imprint Group plc, the parent company of Top 40 distributor 4imprint (asi/197045), has announced that its revenues for 2016 were...

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DJB Specialties Acquires GForce Promotions
DJB Specialties Acquires GForce Promotions
Promogram

Pennsylvania-based DJB Specialties (asi/173932) has announced the acquisition of GForce Promotions. Financial terms of the deal were not...

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Profitable Update with Sales Approach
Profitable Update with Sales Approach

Is your approach to selling as effective as it could be? Are you getting the most compelling product information to your clients? Are you...

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How You Can Help With Colors for a Cause
How You Can Help With Colors for a Cause

Raise awareness and funds for important causes with Charles River Apparel’s top-selling style, The New Englander® rain jacket.

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How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

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Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

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5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

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Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

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Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

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How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

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How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

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6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

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8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

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