News

Hagan Back As Sweda CEO
Hagan Back As Sweda CEO
Promogram

As first reported Monday in a Counselor Breaking News Alert, Jim Hagan is returning to the position of president and CEO of Top 40 supplier Sweda...

Read More
Industry Reacts as Trump Takes Office
Industry Reacts as Trump Takes Office
Promogram

Donald Trump was sworn in as the United States' 45th president Friday, generating both excitement and anxiety in the promotional products...

Read More
I Earned My BASI: Rachel Leone
I Earned My BASI: Rachel Leone
Web Exclusive

Rachel Leone, president of Leone Marketing Solutions (asi/251966), talks about how ASI's Certification courses gave her in-depth knowledge about...

Read More
2017 Counselor Distributor Choice Awards - Winners
2017 Counselor Distributor Choice Awards - Winners
Web Exclusive

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing 55 different product award categories, these suppliers were...

Read More
Proforma Announces Record Number Of Million-Dollar Sellers
Proforma Announces Record Number Of Million-Dollar Sellers
Promogram

A record 171 Proforma (asi/300094) owner-affiliates sold more than $1 million dollars in 2016, the Top 40 distributor announced Monday. As a...

Read More
Ennis Purchases Wisconsin Printer, Folder-Maker
Ennis Purchases Wisconsin Printer, Folder-Maker
Promogram

Top 40 supplier Ennis, Inc. (asi/52493) bought Independent Printing Company, Inc. in a stock purchase deal that closed Friday. Financial terms of...

Read More
When Packaging Becomes the Product
When Packaging Becomes the Product
Web Exclusive

Not long ago, ASI's Andy Cohen wrote a piece about the importance of packaging and how it can make all the difference in a sale. In it, Cohen...

Read More
Podcast: Top Trends in Wearable Tech
Podcast: Top Trends in Wearable Tech
Wearables

In this episode of Wearables Talk, Angela McIntyre, a research director at technology advisory firm Gartner, discusses some of the top wearable...

Read More
Video: An Informed Decision
Video: An Informed Decision
Wearables

The March issue of Wearables contains our comprehensive machine guide. But buying new equipment is not something to take lightly. In this episode...

Read More
9 High Quality USA-Made Products
9 High Quality USA-Made Products
Advantages

Not everything is made in China and imported to the states. There are lots of American companies churning out quality products that can be...

Read More
30 Tips to Streamline Your Decorating Business
30 Tips to Streamline Your Decorating Business
Web Exclusive

Even the busiest of decorators should make time to evaluate procedures and make production as efficient as possible.

Read More
Wearables News Briefs - January 2017
Wearables News Briefs - January 2017
Web Exclusive

Roland DGA (asi/18201) has announced its 2017 schedule of Born-to-Wrap workshops. Click here for more information or to register. JERZEES ...

Read More

How-To

Overcome the “Does This Stuff Really Work?” Objection
Overcome the “Does This Stuff Really Work?” Objection

Use this advice to open the minds of prospects who question the value of promo products. In a perfect world, every prospect would recognize...

Read More Advantages

How to Create a Faux-Stitched Print
How to Create a Faux-Stitched Print

Creating a faux-stitched screen print is simple with the right software tools. Tip: If the faux-stitch shapes overlap an area of the...

Read More Wearables

Tips for Introverts
Tips for Introverts

Are you a little shy? Don't worry - you can still find success at trade shows. "Try to remember that everyone is nervous, even the keynote...

Read More Advantages

Promo Market to Target: Gen Y and Gen Z
Promo Market to Target: Gen Y and Gen Z

The latest in a yearlong series highlighting top sales segments for distributor reps.

Read More Advantages

How to Beat the “I Found It Cheaper Online” Objection
How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these five tips in this quick guide.

Read More Advantages

9 Ways to Get More Sales Leads
9 Ways to Get More Sales Leads

Use these simple strategies to find new prospects and score more deals.

Read More Advantages

4 Strategies for Building Sales
4 Strategies for Building Sales

Add to your 2017 sales total by implementing these action ideas. 1. Expand Within a Niche: Do you already work with companies or...

Read More Advantages

How to Stay Consistent
How to Stay Consistent

Routinely delivering outstanding service and solutions will earn long-term loyalty from clients. Be Honest: A long-term business...

Read More Advantages

Should You Implement a Decorating Contract?
Should You Implement a Decorating Contract?

Contract decoration isn't the automatic choice for distributors anymore. Distributors still rely on the traditional model to get the...

Read More Counselor