News

I Earned My BASI: Amanda Dudek
I Earned My BASI: Amanda Dudek
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Amanda Dudek founded A Dudek Promotions over three years ago. She has 10+ years of experience in the marketing industry, and joining the ad...

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Badges: The One-Size-Fits-All Solution
Badges: The One-Size-Fits-All Solution

Just like any other type of signage, badges are an effective visual communication piece - you still need to convey a powerful, branded message,...

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CPSC Recalls Children’s Sleepwear
CPSC Recalls Children’s Sleepwear
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LIVLY Clothing, in conjunction with the U.S. Consumer Product Safety Commission (CPSC), has recalled approximately 1,200 children's robes and...

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Fire Damages Vernon Offices
Fire Damages Vernon Offices
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An early afternoon fire on Wednesday at The Vernon Company (asi/351700) caused staff to evacuate, damaged the firm's executive offices, but...

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CEO Optimism Hits Eight-Year High
CEO Optimism Hits Eight-Year High
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The heads of the largest U.S. companies are feeling optimistic about the economy just two months since President Trump's inauguration. The...

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Winter Storm Stella Impacts Promo Companies
Winter Storm Stella Impacts Promo Companies
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Winter Storm Stella is expected to blanket the Northeast with snow on Tuesday, prompting promotional product companies in the region to close...

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Promo Market Statistics - Political
Promo Market Statistics - Political
Advantages

Exclusive survey data on popular sectors collected from distributors.  

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Conrad Booker Conquers the Runway with Bold Designs at Philly Fashion Week
Conrad Booker Conquers the Runway with Bold Designs at Philly Fashion Week
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Philadelphia-based designer Conrad Booker wowed the audience with his debut collection at Philly Fashion Week on Saturday, February 25 at the...

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Case Study: Brand Launch
Case Study: Brand Launch
Advantages

A biopharma startup gets the word out before its drug hits the market.

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Strong U.S. Jobs Report Sets Stage for Interest Rate Hike
Strong U.S. Jobs Report Sets Stage for Interest Rate Hike
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The Bureau of Labor Statistics announced Friday that the economy added 235,000 jobs in February, contributing to the unemployment rate dropping...

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Promo Executives Evaluate Dodd-Frank Reform
Promo Executives Evaluate Dodd-Frank Reform
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With potential far-reaching deregulation of the financial industry high on President Donald Trump's agenda, leaders within the promotional...

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Pinterest Testing Image Search Feature
Pinterest Testing Image Search Feature
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Pinterest is testing a new feature that could empower companies across industries, including the promo niche, to better market and sell products...

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How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

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Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

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5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

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Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

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Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

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How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

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How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

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6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

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8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

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