Latest

McDonald's Lets You Wear Your Big Mac Love
McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection promotes McDonald’s delivery service.

Technology Executive of the Year 2017: Eric Shonebarger, Hit Promotional Products
Technology Executive of the Year 2017: Eric Shonebarger, Hit Promotional Products

As the chief information officer of Hit Promotional Products (asi/61125), Eric Shonebarger is a busy, busy man. He oversees all IT operations at...

Consider Lukewarm Coffee Defeated With This Techy Tumbler
Consider Lukewarm Coffee Defeated With This Techy Tumbler

There's a $150 dollar mug being sold through Starbucks. Why the luxury price tag? The Ember mug features programmable temperature technology...


Cintas Reports Full-Year, Q-4 Results

Top 40 distributor Cintas (asi/162167) has reported that total revenue for its fiscal year 2017 increased 11% year-over-year to $5.32...


Behind the Scenes at the Wearables Fashion Shoot

This year, Wearables is looking beyond the merely trendy to give readers some tips on classic fashion conundrums, from mixing patterns to getting...


Counselor Awards 2017

Meet the 11 winners of the prestigious 2017 Counselor Awards. Plus, get both Distributor and Supplier Top 40 lists right here! Just click on a...


Q&A: Fashion Blogger Shares Her Style Secrets

This year, Wearables looked in-house for help putting together our September fashion spread. It just so happens that one of our Advertising...


Bright and Colorful Highlighters

Professionals from teachers to insurance sales reps to lawyers use highlighters on a daily basis. Those markets - and the industries that service...


CPSC Recalls Glass Beer Mugs

The Consumer Product Safety Commission (CPSC) has issued a recall of glass beer mugs sold exclusively at HomeGoods stores in the U.S. and Canada,...


Distributor Woman of Distinction 2017: Shamini Peter, Axis Promotions

It's only fitting that the Distributor Woman of Distinction Shamini Peter, COO of Axis Promotions (asi/128263), credits three women with being...

How-To

Tips for Creating a Unique, Cutting Edge Design
Tips for Creating a Unique, Cutting Edge Design

Photo and videos shared on Snapchat disappear in seconds, but that doesn't mean the social media sensation isn't making a lasting impression, and...

Get Better Brand Exposure
Get Better Brand Exposure

If you want people to hear about your business, you can't solely rely on referrals and word-of-mouth advertising anymore. Why? As digital...

Mastering Markets: Education & Healthcare
Mastering Markets: Education & Healthcare

Distributor and sales trainer Danny Friedman told Education Day attendees at ASI Chicago that specializing in niches and markets is one of the...

Ask an Expert: Create Stand-Out Hats
Ask an Expert: Create Stand-Out Hats

Making a cap that draws someone’s attention involves a lot of planning.

Mergers & Acquisitions

BDA Acquires SwervePoint
BDA Acquires SwervePoint

Top 40 distributor BDA (asi/137616) has acquired Boston-based SwervePoint (asi/340679), Counselor has learned. While financial terms of the...

BIC Graphic Sale Completed
BIC Graphic Sale Completed

A deal that sees Top 40 supplier BIC Graphic North America (asi/40480) sold to H.I.G Capital has been finalized, BIC confirmed this week to...

CPS/Keystone Announces Management-Led Buyout
CPS/Keystone Announces Management-Led Buyout

CPS/Keystone (asi/43051) has a new ownership team. The Erie, PA-based supplier has announced a management-led buyout of the company in...

Minnesota Distributor Acquires Another MN Promo Firm

The Visual Identity Vault, a Fairmount,...


Hasseman Marketing Acquires SoCal Distributor

Coshocton, OH-based Hasseman Marketing...


Private Equity Firm Acquires Staples Inc.

Sycamore Partners is buying Staples...

Case Studies

Case Study: Customer First
Case Study: Customer First

During sales presentations with end-buyers, distributors should position themselves as irreplaceable marketing partners.

Case Study: Turn Up the Heat
Case Study: Turn Up the Heat

This promo veteran used his barbecue skills to score clients.

Adidas Sneaker Promo Weds Beautiful Art & State Pride
Adidas Sneaker Promo Weds Beautiful Art & State Pride

The sportswear maker had female artists create, on sneakers, one-of-a-kind designs that represent each of the 50 states.

Philly Gay Pride Parade Event - Vendors, Swag & History

In June of 1988, the Philadelphia gay...


Custom T-shirt Donation Makes for Happy Campers

Summer camp is all about making...


Shoe Bags Make an Ideal Gift for Golfers

When motor oil provider Valvoline...

Awards

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

2017 Counselor Distributor Choice Awards - Winners
2017 Counselor Distributor Choice Awards - Winners

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing 55 different product award categories, these suppliers were...