Latest

Feds Bust Another Promo Company & Its Top Executive For Price Fixing
Feds Bust Another Promo Company & Its Top Executive For Price Fixing

Federal authorities are intensifying a crackdown on price fixing in the online promotional products market, a fact evidenced by another bust of...

VF Corp. Buying Dickies
VF Corp. Buying Dickies

Apparel maker VF Corporation has announced that it is buying Williamson-Dickie Mfg. Co., the owner of Dickies and other workwear brands, for $820...

Best Marketing Videos 2017: Snugz/USA
Best Marketing Videos 2017: Snugz/USA

When it comes to telling a great story through video, SnugZ/USA (asi/88060) is the Steven Spielberg of the promotional products industry. ...


In The News - August 2017

BrandCharger has opened a new office in Shenzhen (China) to accommodate and expand its product development department. Fruit of the Loom...


Superior Uniform’s BAMKO Acquires Public Identity

Florida-based Superior Uniform Group (asi/339857) has announced that its BAMKO (asi/131431) division has purchased Los Angeles-based Public...


Cap America Appoints New President and COO

Cap America (asi/43792) has promoted Mark Gammon to the role of President and Chief Operating Officer, effective immediately. "I am delighted...


Clamor For – and Concern About – Eclipse Glasses

With the solar eclipse less than a week away, interest in the astronomical phenomenon has taken off like a comet - a fact evidenced by the...


People On The Move - August 2017

Threadfast Apparel (asi/91163) welcomes Jeff Snegg as new national sales manager. The Magnet Group (asi/68507) has promoted Cathy...


Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired Professional Image, a fellow promotional products...


Best Social Media Promotion 2017: BrandVia

February was full of puppy love at San Jose, CA-based BrandVia (asi/145037) as photos of employees and their canines engulfed social media. As...

How-To

How to Sell Six Orders a Day
How to Sell Six Orders a Day

1. Generate Referrals About one in four of your orders needs to be from referrals; you can't just sell brand-new orders all the time. You need...

Understand & Cope With Rejection
Understand & Cope With Rejection

Experts explain why “no” can be so hard to hear and offer up advice for bouncing back.

Sell More at Fundraising Events
Sell More at Fundraising Events

Q: I'd like to increase my business with charities and sell more T-shirts for fundraising events. What tips do you have to help me achieve this...

Overhaul Your Firm's Efficiency
Overhaul Your Firm's Efficiency

Keys to making your supplier firm leaner, meaner and streamlined for success.

Mergers & Acquisitions

Superior Uniform’s BAMKO Acquires Public Identity
Superior Uniform’s BAMKO Acquires Public Identity

Florida-based Superior Uniform Group (asi/339857) has announced that its BAMKO (asi/131431) division has purchased Los Angeles-based Public...

VF Corp. Buying Dickies
VF Corp. Buying Dickies

Apparel maker VF Corporation has announced that it is buying Williamson-Dickie Mfg. Co., the owner of Dickies and other workwear brands, for $820...

Proforma Albrecht & Co. Acquires Professional Image
Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired Professional Image, a fellow promotional products...

Inkwell Acquires North American Data Forms

New Jersey-based distributor Inkwell...


Callaway Buys Sportswear Brand TravisMathew

California-based Callaway Golf Co. has...


Hot Frog Print Media Acquires Integra Print & Image

Hot Frog Print Media (asi/227749) has...

Case Studies

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions
Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are, well, you can insert just about any adjective you like: creative, crazy, inspired, insane, amazeballs,...

Minor League Baseball: Fans Swing By For Golf Night Giveaway
Minor League Baseball: Fans Swing By For Golf Night Giveaway

Lifelong friends Jules Alper and Gary Lee proudly wore their new logoed golf visors during the Trenton Thunder's shutout of the visiting Reading...

Slideshow: Renaissance Faire Merch
Slideshow: Renaissance Faire Merch

Winter may be coming, but it was a lovely summer's day in the shire when Counselor visited the Pennsylvania Renaissance Faire in Manheim, PA,...

Minor League Baseball: A Night of Superheroes and Swag

It's an idyllic late spring evening in...


Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an...


Nickelodeon Nostalgia Sweeps Comic-Con

Distributor Axis Promotions turned back th...

Awards

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

2017 Counselor Distributor Choice Awards - Winners
2017 Counselor Distributor Choice Awards - Winners

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing 55 different product award categories, these suppliers were...