News

How To Increase Your Workwear Sales Today
How To Increase Your Workwear Sales Today

What if there was a market that 95% of your competitors bet would grow in the year ahead? Distributors made that wager on uniforms in 2016.* Like...

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Canadian Government Suspends CASL’s Lawsuit Provision
Canadian Government Suspends CASL’s Lawsuit Provision
Promogram Canada

Innovation, Science and Economic Development Canada has announced that the Canadian government is suspending indefinitely the Private Right of...

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Podcast: Saving Elephants as a Brand Strategy
Podcast: Saving Elephants as a Brand Strategy
Web Exclusive

In this podcast, Jay Reid, head of production at Ivory Ella , talks about the brand's meteoric rise and why stylish apparel and charitable...

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‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run
‘Beat The Freeze’ Baseball Promo Is A Hilarious Home Run
Web Exclusive

“The Freeze” has become a viral sensation to the delight of the Atlanta Braves and sponsor RaceTrac.

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Gubernatorial Candidate Raising Money With Fidget Spinners
Gubernatorial Candidate Raising Money With Fidget Spinners
Web Exclusive

Politicians are no strangers to using unique promotional items to fund their campaigns. Just take a look at last year's race for the White House...

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The 5 Most Lucrative Markets For Selling Mats
The 5 Most Lucrative Markets For Selling Mats

Targeting different industries requires different strategies. Here’s how PromoMatting has aced the process.

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WOVIN Brands Acquires Handy Industries
WOVIN Brands Acquires Handy Industries
Promogram

Jackson, WI-based WOVIN Brands announced Monday that it has acquired Handy Industries (asi/78206). WOVIN Brands - the parent company of WOV-IN...

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Study Finds Cautious Optimism Among Small-Business Owners
Study Finds Cautious Optimism Among Small-Business Owners
Promogram

A new survey has found that while small-business owners in the U.S. are optimistic about the upcoming months, only 27% plan to add full-time...

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Survey: Social-Based Marketing Videos Drive Purchases
Survey: Social-Based Marketing Videos Drive Purchases
Promogram

Nearly two-thirds of consumers say watching a marketing video on Facebook has influenced a purchasing decision within the last month. That's one...

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Hackers Hit Kmart, Chipotle & Others
Hackers Hit Kmart, Chipotle & Others
Promogram

Cybersecurity concerns have flared in recent weeks with the revelation of several high-profile data breaches. Hackers have scored success...

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BIC Graphic To Be Sold To H.I.G. Capital
BIC Graphic To Be Sold To H.I.G. Capital
Promogram

Parent company BIC Group has agreed to sell BIC Graphic North America (BGNA, asi/40480) as well as its Asian sourcing division to an affiliate of...

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The Future of Websites
The Future of Websites
Counselor

Radical personalization and more fluid design are on the horizon.

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How-To

How to Sell Solutions, Not Stuff
How to Sell Solutions, Not Stuff

Some salespeople walk into a prospect's office and just want to sell "stuff" - mugs, T-shirts, pens, whatever. But other salespeople want to sell...

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5 Instagram Tips for Apparel Decorators
5 Instagram Tips for Apparel Decorators

Dylan Gilligan, owner of Upstate Merch , a custom screen-printing shop in Whitney Point, NY, has been a champion of social sharing for over a...

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How To Tackle An RFP Order
How To Tackle An RFP Order

11 ways to succeed at the request-for-proposal process.

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How To Choose Standout Fonts for Your Embroidery Projects
How To Choose Standout Fonts for Your Embroidery Projects

Consider these factors when selecting the best font for the job.

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Make Sure You’re Getting a Good Deal on Equipment
Make Sure You’re Getting a Good Deal on Equipment

You can save money by purchasing used equipment, but do your research first.

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Master Video For Your Business
Master Video For Your Business

If you’re not creating and posting your own videos, you’re missing out on a huge social media platform.

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Get a Better Halftone Reproduction
Get a Better Halftone Reproduction

Get a grip on better halftone reproduction with top-shelf artwork and great screens. 1. Great halftones are a result of screens and the...

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Understand Your Negotiation Personality
Understand Your Negotiation Personality

One key to being a master negotiator is intuitively employing different approaches, based on each situation. To do this effectively, one must...

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How to Fix a Social Media Snafu
How to Fix a Social Media Snafu

If you find yourself embroiled in controversy because of something you posted on social media, public relations consultant Julia Angelen Joy...

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