News

The Promo Opportunity Under Your Feet
The Promo Opportunity Under Your Feet

Promotional floor mats can help your customers boost sales and increase safety.

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Counselor Survey: Distributors See Opportunity With Incentives
Counselor Survey: Distributors See Opportunity With Incentives
Promogram

A new survey from Counselor magazine shows that more than a third (35%) of industry distributors sell incentive programs, while many expect...

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Promo Product Industry and 'The Amazon Effect'
Promo Product Industry and 'The Amazon Effect'
Counselor

With rush requests now the norm, can suppliers and distributors keep up?

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Battle Over Plastic Bag Bans Heats Up
Battle Over Plastic Bag Bans Heats Up
Promogram

Single-use plastic bags are at the center of escalating legislative battles playing out across the United States. While environmental advocates...

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Second Careers in Promo - Bryce Fulton
Second Careers in Promo - Bryce Fulton
Counselor

Four high-profile professionals find success with second careers in the promo industry. Get to know Bryce Fulton, former TV news star.

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Second Careers in Promo - Tej Shah
Second Careers in Promo - Tej Shah
Counselor

Four high-profile pros find success with second careers in the promo industry. Meet Tej Shah, the co-founder of WeRemember.

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Second Careers in Promo - Denise Taschereau
Second Careers in Promo - Denise Taschereau
Counselor

Four high-profile pros find success with second careers in the promo industry. Get to know Denise Taschereau, the former director of sustainability...

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Second Careers in Promo - Ki-Jana Carter
Second Careers in Promo - Ki-Jana Carter
Counselor

Four high-profile pros find success with second careers in the promo industry. Meet former NFL player and Heisman Trophy runner-up Ki-Jana Carter.

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The 8 Kookiest Cap Logos In Minor League Baseball
The 8 Kookiest Cap Logos In Minor League Baseball
Web Exclusive

Major League Baseball has a reputation for being stodgy and uptight. The exact opposite is true of Minor League ball. Below the "bigs,"...

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Case Study: Spirited Swag
Case Study: Spirited Swag
Advantages

A Kentucky moonshine distillery gets a fresh apparel makeover.

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Expert Secrets: The Importance of Internal and External Customer Service
Expert Secrets: The Importance of Internal and External Customer Service
Web Exclusive

Smart distributors know that customer service is key to staying competitive. "Never before has customer service been so important," says...

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6 Colorful  Towels
6 Colorful Towels
Advantages

Providing ample advertising space for any client, towels are a universally used product, with good cost-per-impression for each one. Also...

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How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

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Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

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5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

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Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

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Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

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How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

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How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

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6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

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8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

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