News

How Promo Products Salespeople Can Beat Stress
How Promo Products Salespeople Can Beat Stress
Advantages

A new Advantages survey shows more industry salespeople are under greater pressure to perform. Here’s what to do before you hit the breaking point.

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Wearables Talk With Erich Campbell
Wearables Talk With Erich Campbell
Web Exclusive

Wearables chatted with Erich Campbell, who just joined DecoNetwork as its partner relationship manager, about how to improve the industry and the...

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Will Rising Interest Rates Impact The Promo Industry?
Will Rising Interest Rates Impact The Promo Industry?
Promogram

In a bid to keep inflation in check and adapt to an improving economy, the U.S. Federal Reserve voted to raise interest rates last week at its...

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Souders Brand Marketing Acquires Visions By Phoenix
Souders Brand Marketing Acquires Visions By Phoenix
Promogram

New York-based Souders Brand Marketing, an iPROMOTEu (asi/232119) affiliate, has acquired Visions by Phoenix. Financial terms of the deal, made...

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Promo Market Statistics - Associations
Promo Market Statistics - Associations
Advantages

Exclusive survey data on popular sectors collected from distributors.

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The Benefits of Logo Mats
The Benefits of Logo Mats

Floor mats offer your clients a perfect union of functionality and branding. Visit www.logomatsllc.com  or call (888) 628-7462 for more...

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Factory Output Rises Again In February
Factory Output Rises Again In February
Promogram

Manufacturing activity in the U.S. rose for a sixth consecutive month as factories hummed with renewed vigor, producing more vehicles, fabricated...

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Facebook, Google to Lead U.S. Digital Ad Market Growth in 2017
Facebook, Google to Lead U.S. Digital Ad Market Growth in 2017
Promogram

The digital ad market in the U.S. is expected to grow 15.9% in 2017, exceeding $83 billion, according to estimates by market research firm...

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Survey: Business Owners Split On Minimum Wage Debate
Survey: Business Owners Split On Minimum Wage Debate
Promogram

A new survey has revealed that small business owners in the United States are divided about whether or not there should be a federal minimum wage...

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Transitioning to Promo? Training Is Key
Transitioning to Promo? Training Is Key
Counselor

While there are certainly plenty of success stories, making the transition from another field to the promo products industry isn't easy for...

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Case Study: A Helping Hand
Case Study: A Helping Hand
Advantages

This small-town distributor helped create the entire brand identity for a senior care company.

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Wearables Talk With Marshall Atkinson
Wearables Talk With Marshall Atkinson
Web Exclusive

Wearables caught up with Marshall Atkinson, a decorated-apparel industry veteran who recently joined InkSoft to lead  a team that's developing...

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How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

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Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

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5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

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Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

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Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

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How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

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How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

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6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

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8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

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