When it comes to branded headwear, it’s quality over quantity, says Jessica Georgenes, marketing coordinator for Ahead (asi/33220). “It is more meaningful to give away 600 quality hats that will be worn time and time again than 1,000 inexpensive hats that disappear quickly,” she says.
Choosing the right hat for the right promotion is crucial; end-users will wear and appreciate an on-trend accessory. “Headwear is a tremendous avenue for brand exposure for companies,” Georgenes says. “There is no greater billboard for a company than a piece of headwear.”
Ad specialty buyers, according to Georgenes, are looking for new decoration techniques to enhance their logos. Find inspiration here.