Live events present major opportunities for promotional products. Both event organizers as well as sponsors are always looking for memorable ways to connect with an engaged audience – and promotional products are often the vehicle.

Last weekend’s Hopscotch Music Festival, held in Raleigh, NC, was a great example. ASI Creative Director Jake Krolick was on hand for the event to of course check out the music but also to see what kind of promotional products were being handed out to attendees by sponsors and bands. From an eco-friendly reusable bag with the Hopscotch logo and logoed sunglasses to can coolers, packaged nuts, branded maps, towels, and badge holders, the image below shows the extreme variety of promotional items that Krolick found over the weekend.

The key? The products were appropriate for the audience and also helped to enhance the experience of attendees. Remember, event items should be both memorable and useful. The Hopscotch Music Festival certainly succeeded at that.

Want a little musical flavor from the Hopscotch festival? Check out the videos.

Susto @ 2015 Hopscotch Music Festival from Jake Krolick on Vimeo.

Las Rosas @ 2015 Hopscotch music Festival from Jake Krolick on Vimeo.