Writing Instruments

5 Future Pen Features
5 Future Pen Features
Counselor

What does the future look like for the all mighty pen? Counselor consults its crystal...

The Future of Writing Instruments
The Future of Writing Instruments
Counselor

Pens are used every day across countless markets. But where’s the technology heading?

Enduring Appeal of The Space Pen

The story of the gravity-defying, element...


Bright and Colorful Highlighters

Professionals from teachers to insurance...


6 Stylish Pens

Sales of writing instruments account for...

Fountain Pens Making A Comeback
Fountain Pens Making A Comeback
Counselor

Far from a bygone relic, fountain pens are staging an unlikely resurgence.

Writing Instruments By the Numbers
Writing Instruments By the Numbers
Counselor

Counselor has launched a new series that incorporates 2015 ESP search data for the most...

Professionals Who Still Rely On Pens
Professionals Who Still Rely On Pens
Counselor

Computer this, phone that? Not for these professionals who rely on pen and paper to do ...

Join In With #MyFavoritePen
Join In With #MyFavoritePen
Web Exclusive

In anticipation of Counselor's upcoming writing instruments issue, we are hailing...

Bankers Pen Acquires Gotham Pen & Pencil

Bankers Pen (asi/38285) has finalized...


Philadelphians Love Writing Instruments

The ASI Ad Impressions Study was first...


Leed's Partners With Sheaffer

Top 40 supplier Polyconcept North...

Writing Instruments - Women Versus Men

The ASI Ad Impressions Study was first...


Writing Instruments - Percentage Owned

The ASI Ad Impressions Study was first...


BIC To No Longer Sell Sheaffer Pens

Top 40 Supplier BIC Graphic (asi/40480)...

The Power of the Pen, 'King of Queens' Style
The Power of the Pen, 'King of Queens' Style
Web Exclusive

"What's this, your company logo? It's quite a handsome pen." And so begins Arthur...

Will Smart Pens Become Valuable Promo Items?
Will Smart Pens Become Valuable Promo Items?
Counselor

Smart pens that can track a variety of actions are becoming more widespread in the cons...

Point the Way
Point the Way
Counselor

As the second-largest product category in the ad specialty industry, writing instrument...