Strategy

Promo Campaign Awards

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These winning case studies demonstrate promo’s unmatched ability to engage and delight.

Fall Is the Perfect Time for ‘Dark Academia’ Trend

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The aesthetic, popular on social media, combines a preppy academic look with dark color...

Editor’s Picks: Jolly Holiday & Seasonal Products

As buyers get ready for the festive season...

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In-Demand Decoration: Branding Tips for T-Shirts, Sweatshirts & More

It's time to refresh your apparel...

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How To Help Clients Save With NLA Core Styles

When working as a distributor, it's...

Editor’s Picks: Spacious Tote Bags

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With single-use plastic bans proliferating, these items are essential for grocery store...

Industry Companies, Brands Work To Close the Loop on Fashion

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Check out a few examples of how apparel makers are incorporating circular design into t...

This Week’s New Suppliers: Make a Lasting Impression

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Discover creative products from new ASI suppliers.

Think About Your Ink: How To Save Money & Improve Product Fulfillment

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To achieve the  best prints  and  most profits  possible, it can often all come down...

Decorating Roundup: Boost Speed & Efficiency

Equipment sellers share details of their l...

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Promotions Planner: Winter Is Coming

Start presenting ideas to clients for camp...

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Beyond Recycling: Build the 6 Rs of Sustainability Into Your Business

Use these six strategies as a framework to...

Joe’s Picks: Stock That Company Store

These useful items are perfect for dedicat...

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This Week’s New Suppliers: Back-to-School Shopping Just Got Better

Discover creative products from new ASI su...

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Get In on the Custom Beaded Friendship Bracelet Trend

Taylor Swift fans have been trading handma...

Study Finds ‘Forever Chemicals’ in Paper, Bamboo Straws

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Reusable stainless-steel straws did not contain PFAS, according to the recent research.

Editor’s Picks: Vital Calendars

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They keep clients’ messages in front of customers all year round and foster brand loyal...

Stars, Stripes & Sales: Delight Clients With American-Made Drinkware

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Cheers to drinkware made in the USA!  There's a lot to love about  American-made...

VIDEO: How One Small Philadelphia Shop Uses Branded Merch

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The co-owners of Vault + Vine, a café and flower shop, want to foster community and acc...

5 Winning Ideas for Cap Decoration

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Whether it’s a puff embroidery logo or a custom laser-cut metal embellishment, the deco...

My Cat Is Making Me Use Reusable Drinkware

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Getting a pet changed the promo products in my life – just not in the way I expected.