Welcome to the 2016 Power 50 list, which ranks the most influential people in the industry.

#21: Jay Deutsch & Eric Bensussen, BDA (asi/137616)

2016 Rank: 21
2015 Rank: 22

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The duo behind BDA recovered from a revenue decline in 2014 and pushed their merchandise agency to nearly 4% growth last year. Deutsch and Bensussen also secured a large investment from private equity firm Cyprium Partners and expanded BDA’s international presence with a new corporate office in London that services Europe, the Middle East and Africa.