Awards August 14, 2015
Will the upcoming national election be a boon for the promo product industry?
Emmanuel Bruno BIC Graphic (asi/40480)“Promotional products will play an important part in campaign initiatives. Just take a look at what’s already available at shop.hillaryclinton.com.”
David Woods AIA (asi/109480) “Generally, the year leading up to the election sees strong economic growth. I think 2015 and 2016 should be years of solid growth for promotional products.”
Laura HansenImage Group (asi/230059)“Yes, elections help our industry. Remember, though, to demand cash with order or COD in case your candidate runs out of money.”
Jeff Lederer Prime Line (asi/79530) “The 2016 presidential election, with an unusually large number of candidates, will be a bonanza for those selling hats, buttons and other political items.”
Jim Martin Numo (asi/74710) “That’s the rumor. I’ve never seen the impact of the election cycles first- hand, but elections are a huge vertical for us.”
Jo-an Lantz Geiger (asi/202900) “Traditionally it has, and I have no reason to believe 2016 will be any different. With record-breaking spending expected, some of this will impact our industry.”
Election Spending Forecast to Break Records
- Bloomberg View estimates that spending by candidates, parties and outside groups may approach $10 billion.
- Hillary Clinton and Jeb Bush alone are forecast to spend more than $2 billion each.
- Moody’s predicts that political ad spending in 2016 will top $3.5 billion, a 20% increase over the $2.9 billion spent in 2014 for congressional and state races.
- The glut of presidential candidates and the length of the election season leads Moody’s to predict that 2016 spending will break all previous records.