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#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’
Promo veterans look back on their most memorable appearances in the magazine, and what’s changed from then to now.
Most Popular
Parent Company of Stanley Tumbler Wants Lead-Related Lawsuits Dismissed
Pacific Market International is facing at least four suits and has asked a judge to toss two of them.
Stat Spotlight: Inflation Entrenches, Throwing Fed Interest Rate Cut Into Question
It’s part of a tricky economic reality promo firms are trying to navigate, though there’s encouraging word on jobs and GDP.
Koozie Group Gives $200,000, Achieves Carbon Neutrality in 2023
The Top 40 supplier shared achievements and set goals in its fourth Keep It. Give It. social impact and sustainability annual report.
End-Buyer Research: Hospitality Market
ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.
Latest News
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Proforma Executives Win Stevie Awards
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Founders of BCG Creations Announce Retirement
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PCNA Launches Loyalty & Rewards Program
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The Bright Side: Infinity Product Group Marks National Volunteer Week
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The Ampersand Group Acquires Duncan Press
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Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch
Product Hub
Products
Editor’s Picks: Must-Have Pet Products
This booming sector is well-suited for quality branded accessories and toys.
Products
This Week’s New Suppliers: Cool Items To Boost Business
Discover creative products from new ASI suppliers.
Sustainability
Editor’s Picks: Sustainable Drinkware
These varied options show that eco-consciousness comes in all shapes and sizes.
In The News - April 2024
Cooley Group, Inc . (asi/168125) has again been named one of the Best Companies to Work for in New York by The New York State Council of the Society for Human Resource Management, Best Companies...
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Nominate Now for the 2024 Counselor Promotional Campaign Awards
Help us honor the most creative and effective uses of promo.
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The Vernon Company Holds National Sales Meeting, Names SanMar Supplier of the Year
The Top 40 distributor held the three-day event in Indianapolis.
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FTC Set To Decide Fate of Noncompete Agreements on April 23
This Q&A primer fills you in on the controversial proposal that could see the contract clauses widely outlawed in the United States.
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Proforma Names Bori Ly VP of Business Development
Ly has leadership experience at both a Top 40 supplier and Top 40 distributorship.
Promo for the Planet
Sustainability
The Bright Side: Vantage Apparel Donates $30,000 to Clean Ocean Action
The Top 40 supplier is a 1% for the Planet member and donates a portion of profits from its Earthwise Collection to help with environmental causes.
Sustainability
Gemline Increases Charitable Giving by 31% in 2023
The Top 40 supplier released its fourth-annual corporate social responsibility report.
Sustainability
3M Releases Curbside Recyclable Padded Mailer Material
The parent company of Top 40 supplier 3M/Promotional Markets calls it the first known paper-based product that offers padded protection, curbside recyclability and runs on automated packaging machi...
Fanatics & Cactus Jack College Merch Collab Flies Off Rack
The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develop merch lines specific to the University of Georgia, Michigan, Southern California and more.
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Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival
At one of the largest arts festivals in the country, many eschewed fine-art purchases for branded-merch giveaways.
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#Counselor70: Choose Counselor’s Most Iconic Cover
You voted for your favorite from each decade. Now we’ll be crowning the grand champion.
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Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification
There's no shortage of sustainability claims in the industry these days. Make sure you can tell the difference between greenwashed goods and verifiable, certified sustainable products so...
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5 Fun & Popular Merch Items From the 2024 Masters
Official swag from golf’s first major tournament of the year is some of the hardest to get and most sought after in sports, annually touching off a frenzy of buying and secondhand selling online.
Sponsored Content
STAHLS'
Transform Branded Apparel With the Branding Success Guide
Elevate your branded apparel with our latest trend guide â now available for download! Whether you're aiming to build brand recognition for your apparel business or seeking inspiration to...
Ameramark
How To Sell Solutions: Expert Talking Points for 2024
It's time to elevate your sales skills. Learn how to educate clients on why you're the distributor they should work with and how you can ensure the exact products , pricing and promise...
Greater Pacific Industries
Idea Generator: Creative Ideas for Custom Products
Looking for fresh and original branding ideas to share with your clients? Stop limiting yourself to the same stock products we've all seen before. Instead, discover the world of opportunity ...