Latest

Case Study: Personal Touch
Case Study: Personal Touch

This promo product expert needed a new website for her small company – and fast.

NFL Team Postpones DNA Test Promo Giveaway
NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA testing, eh? If your eyebrows just arched into a look that says, "What the heck?," well trust us when we...

6 Holiday Gift Trends
6 Holiday Gift Trends

Any promotional product that is given away is technically a gift, but it's elevated into the stratosphere during the holiday season. It's an...


Wearables News Briefs - August 2017

SanMar   (asi/84863) has announced it will add 22 new products from The North Face to its collection in October. Fruit of the Loom  ...


The Storm After the Storm: Florida Promo Companies Dealing With Irma’s Aftermath

Lost revenue is just one of the challenges with which suppliers and distributors are contending


Chippindale Named Senior VP at Proforma

Alan Chippindale, formerly the president of BrandAlliance (asi/145177), has been appointed as senior VP of business development at Proforma...


Canadian Law Enforcement Requests Pot Legalization Delay

Canadian distributors eager to provide company apparel and other branded merchandise for legal cannabis companies would have to wait longer to...


In The News: September 2017

4imprint (asi/197045) has been named to the 2017 Best Workplaces for Women by Fortune and Great Place to Work for the third consecutive year....


People On The Move - September 2017

Gold Bond (asi/57653) welcomes Brooke Standefer as the manager for the inside sales team. Hub Pen Company (asi/61966) welcomes Michael...


Fidget Spinners: Hot Gift or Spun Out?

For some, the fidget spinner craze is unprecedented. "I have been in the industry for more than 25 years, and I've never seen anything like...

How-To

How to Boost Email Open Rates
How to Boost Email Open Rates

1. Clean Up Your List Remove addresses that are no longer valid, contain typos or just continue to bounce. The resulting list will contain...

5 Tips For A Healthy Mind
5 Tips For A Healthy Mind

1. Save Energy Organize your life so you're using your brain's energy for critical thinking, not trying to find your keys (or shoes or wallet)...

Market To The Collegiate Market
Market To The Collegiate Market

Gain admission to this lucrative sector with strategic prospecting and a savvy approach.

Credibility Crisis: 4 Strategies for Cultivating Consumer Trust
Credibility Crisis: 4 Strategies for Cultivating Consumer Trust

Instead of churning out traditional sales lingo and telling consumers what they want, focus on listening to what they need.

Mergers & Acquisitions

Sycamore Partners Finalizes Staples Acquisition
Sycamore Partners Finalizes Staples Acquisition

Private equity firm Sycamore Partners has finalized its $6.9 billion acquisition of Staples Inc., the parent company of Top 40 distributor...

Lancer Sportswear Merges with Thinkwerx
Lancer Sportswear Merges with Thinkwerx

Lancer Sportswear (asi/248426) in Bonnyville, AB, has merged with Thinkwerx (asi/343718), also in Bonnyville. The two companies will now operate...

BDA Acquires Dukes of London
BDA Acquires Dukes of London

Top 40 distributor BDA (asi/137616) has announced the acquisition of UK-based Dukes of London. Financial terms of the deal, made official on...

Pro Sports Owners Acquire Majority Interest in Distributor

Terry and Kim Pegula, who own the...


Geiger Announces New Acquisition

Top 40 distributor Geiger (asi/202900)...


Superior Uniform’s BAMKO Acquires Public Identity

Florida-based Superior Uniform Group...

Case Studies

Case Study: Personal Touch
Case Study: Personal Touch

This promo product expert needed a new website for her small company – and fast.

‘A Shirt With a Purpose’
‘A Shirt With a Purpose’

Chip and Joanna Gaines, the co-stars of the popular HGTV series, Fixer Upper, are donating 100% of the proceeds of their branded "Texas Forever"...

Case Study: Under Evaluation
Case Study: Under Evaluation

This successful distributor looks for the qualities that can’t be taught.

Texas Mom Thrives as Custom Apparel Franchise Owner

Big Frog Custom T-Shirts & More, a...


Campus Ink Boosts Sales With Student Ambassadors

Steven Farag was an engineering student...


Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are,...

Awards

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

2017 Counselor Distributor Choice Awards - Winners
2017 Counselor Distributor Choice Awards - Winners

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing 55 different product award categories, these suppliers were...