News

10 June Events & Initiatives To Capitalize On
10 June Events & Initiatives To Capitalize On
Advantages

There is still time to provide branded gear for events and initiatives in June. Here are ten to focus on, along with product tips. June 2016...

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Video: Joe Show Features 7 New Products
Video: Joe Show Features 7 New Products
Web Exclusive

If you're working with a client looking for something that's ideal for men's health issues, then check out this episode of The Joe Show . I...

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People on the Move - May 2016
People on the Move - May 2016
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HALO Branded Solutions (asi/356000) welcomes Tommy Lewis to the newly created position of vice president, enterprise and program sales. Lewis...

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Study: Marketers Adopting People-Based Advertising
Study: Marketers Adopting People-Based Advertising
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A new study shows that advertisers are increasingly moving towards precise, people-based marketing (also known as "addressable media") that's...

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Job Growth Slower Than Expected In April
Job Growth Slower Than Expected In April
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According to ADP and Moody's Analytics, private companies added just 156,000 new jobs in April. The figure is well below economists' expectations...

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Obituary: William "Bill" Gassett, Hub Pen
Obituary: William "Bill" Gassett, Hub Pen
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William "Bill" Gassett, a customer service representative for Hub Pen (asi/61966), has passed away. He was an employee of the Top 40 supplier...

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iPROMOTEu Employee Arrested For Embezzlement; "Zero Impact" To Company Operations
iPROMOTEu Employee Arrested For Embezzlement; "Zero Impact" To Company Operations
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A former employee of Top 40 distributor iPROMOTEu (asi/232119), a company that generated about $140 million in revenues in 2015, was arrested for...

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The Ultimate Guide to the Stylish Salesperson’s Wardrobe
The Ultimate Guide to the Stylish Salesperson’s Wardrobe
Advantages

Dress for success with our tips, tricks and fashion hacks.

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U.S. to Monitor China Currency for Unfair Advantage
U.S. to Monitor China Currency for Unfair Advantage
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A new report from the U.S. Treasury places China under scrutiny for devaluing its currency to gain an unfair trade and economic advantage. The...

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Grapevine Designs Acquires Kansas City Distributor
Grapevine Designs Acquires Kansas City Distributor
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Grapevine Designs (asi/212829), an affiliate of A Brand Company, announced it has acquired Kansas City-based distributor CR Promotions....

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U.S. Economy Lags in Q1
U.S. Economy Lags in Q1
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The American economy grew at its slowest pace in two years during the first quarter of 2016, though economists see several factors that point to...

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Study Reveals How Often E-Commerce Sites Convert Sales
Study Reveals How Often E-Commerce Sites Convert Sales
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In Counselor's 2015 State of the Industry report, distributors said they believe 39% of overall sales are generated through e-commerce. In...

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How-To

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How To Master Email Marketing

Unlock the revenue-driving potential of email marketing with these helpful strategies. Target Current Clients : While email marketing...

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How to Increase Email Open Rates

Data shows that people open only 18% of emails from marketers. Here are eight concrete strategies to help your company beat the odds and stand...

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4 Tips For Creating Compelling Taglines

Create a great tagline for your business - and for your clients' brands - with the help of these practical strategies. Consider...

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How to Sell Campaigns

How much is a vote worth to your business? Find out by selling political promotional products with these endorsed tips: Consider Your...

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The Right Market For Reusable Shopping Bags

With plastic bags increasingly ostracized, there's never been a bigger demand for reusable polyester bags. Who buys reusable...

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Sell Swag To Minor League Baseball Teams

Hit a sales grand slam by teaming up with minor league baseball clubs. The flavor-rich scent of hot dogs, the finely cut green grass...

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9 Can’t-Miss Negotiation Strategies

Tired of getting outmaneuvered on cost? Wondering if clients and vendors are taking advantage of you? Gain back your edge with these expert...

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Know the Difference Between Copyright and Trademark

Though there can be some overlap, copyright and trademark are two distinct areas of intellectual property law. "There's a lot of confusion for...

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How to Create A T-Shirt That Stands Out

To create a T-shirt that stands out, explore these fun and cost-effective options. Specialty Inks : "Liquid silver, metallic gold, clear...

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