News

Counselor Product Design Awards 2016
Counselor Product Design Awards 2016
Counselor

Quality. Aesthetics. Superior Design. All this and more can be found in this year's 13 award winners.  ...

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CPSC Recalls Children’s Water Bottles
CPSC Recalls Children’s Water Bottles
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The U.S. Consumer Products Safety Commission (CPSC) has issued an official recall for children's insulated water bottles manufactured in...

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Superior Uniform Group, BAMKO Grow in Q2
Superior Uniform Group, BAMKO Grow in Q2
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Superior Uniform Group, Inc. (asi/90266) announced it reached $64.7 million in net sales for the second quarter, an increase of 19.5% compared to...

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‘Snowden’ Stuns Comic-Con With Unique Promo
‘Snowden’ Stuns Comic-Con With Unique Promo
Web Exclusive

Comic-Con has become a buffet of pop culture-themed ad specialties over the past several years as studios provide swag bags to spark interest for...

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People on the Move - July 2016
People on the Move - July 2016
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Cotton Heritage (asi/46778) welcomes Ray Hughes as senior vice president and Ken White as vice president of sales. Image Outfitters...

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Most Important Qualities in Distributor-Supplier Relationship
Most Important Qualities in Distributor-Supplier Relationship
Counselor

The supplier-distributor relationship makes the promotional world go ‘round. But what matters most to distributors?

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Fashion Faceoff: Winner Revealed
Fashion Faceoff: Winner Revealed
Web Exclusive

The cat's finally out of the bag. Erin Keenan, now a senior at Moore College of Art & Design, won first place in our Fashion Faceoff ...

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Wearable Cameras Help Document Life’s Moments
Wearable Cameras Help Document Life’s Moments
Web Exclusive

Every breath you take, every move you make, lifelogger technology is watching you, recording photos and video, tracking your sleep and health...

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RNC Wraps Up With Wacky Promos
RNC Wraps Up With Wacky Promos
Web Exclusive

This week and next week, ASICentral.com is offering full coverage of the promotional product scenes at the Republican and Democratic National...

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8 First-Rate Tech Promos
8 First-Rate Tech Promos
Advantages

Technology products are great for gift-with-purchase programs, for welcoming new employees or students, and for gifting key clients. Consider...

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Imprint Plus President Wins Award
Imprint Plus President Wins Award
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Imprint Plus (asi/62483) announces that President Kristin MacMillan has received one of the 2016 Women Worth Watching Awards from Profiles in...

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ASI Honors Two Canadians at Counselor Awards
ASI Honors Two Canadians at Counselor Awards
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At the highly anticipated Counselor Awards banquet, held on the evening of July 13, during the ASI Show in Chicago, ASI gave two of its...

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How-To

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How to Leverage LinkedIn for Sales

A straightforward guide to success that can become your foundation for social selling.

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How to Target the Craft Beer Industry

Rising sales and a national reach make the craft beer industry an excellent market for promotional products distributors to target.

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How To Sell Your First Order

A how-to guide for those just starting out in sales

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How to Improve Your Instagram Account

Sue B. Zimmerman shares seven top tips for businesses on Instagram.

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How to Get More Sales In Pharma

A program that incentivizes drug trial participants to complete testing has been a huge success for a Florida distributorship.

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How to Follow Education Product Trends

When William Resnick, co-owner of Proforma Printing & Promotion (asi/300237), visits a college campus, the first thing he does is study what...

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3 Tips For Increasing Tech Sales

Craig Nadel, president and CEO of Jack Nadel International (asi/279600), and Gregg Emmer, CMO at Kaeser & Blair (asi/238600), offer...

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9 Strategies to Spark Sales for Nonprofits

1. Develop Creative Campaigns It's easy for an organization to go to a cheaper competitor if you're simply "the mug guy." But if you conceive...

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How to Hire, Train and Motivate Support Staffers

Support staffers are often the engines of a company’s sales efforts. Learn how you can better hire, train and motivate these essential employees.

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