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January 2009

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October '08
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  COVER STORY
 
Lookin’ Fine in ' 09
We’ve searched the fashion and wearables industries for the hottest trends for 2009.
By Nicole Rollender and Katherine Schneider
Awards Article   AwardsPDF


Andy CohenEditor’s Letter: Thrive Time
Let me start this column by stating the obvious: 2009 is going to be a difficult business year.
OK, now that I got that out of the way, I can move on to actual important business strategy. You see, everybody knows that the economy is struggling and credit is hard to come by and businesses are cutting budgets. > MORE
 
MarketwiseMarketwise
Mergers and acquisitions, industry issues and news, product liability, etc.
 > MORE
Industry Events
Networking, education and recreation
> ASI Power Summit  > ASI Shows  > Distributor Choice Awards
> More
  FEATURES
The Cyberspace Race
Why the future of apparel ordering is online and what industry suppliers are doing to beef up their Web offerings to distributors.
By Dave Vagnoni

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Tee Time
This T-shirt showcase is perfect for everybody. We asked 10 suppliers to give us three different T-shirts: one men’s, one ladies’ and one for kids. Here’s what they came up with.
By Jessie Weisgal

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The Case For Apparel
Amid economic constraints, some employees, consumers and marketers are giving quality logoed apparel a second look. Here’s why you can consider wearables as an antidote for a cold market. By Kenneth Hein

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The State of Promotional Apparel Sales
Counselor’s annual survey reveals the importance of apparel on distributors’ overall revenues. By Andy Cohen; Research by Larry Basinait and Neeti Malhotra

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Prices Subject To Change
Suppliers are increasingly warning distributors about fluctuating prices. Thanks to market volatility and the changing pace of technology, the printed catalog may never be the same. By C.J. Mittica

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  ONLINE EXLUSIVES
ASI Radio
Counselor Promogram
>Survey: Business Owners Expect Turnaround Year
> Q4 Sales Report Enhanced Online
> ASI Internet Radio Is On The Air
  PEOPLE
 Appointments, promotions, and more
• Harvey Mackler, Gempire/Floral Promotions
• Distributor Starts Scholarship Fund
• CEO Rides To Honor Sister And Fight Cancer
• Appointments & Promotions
• Obituary: Marsh Morie, 92
  APPAREL HOT SHEET
Apparel Hot Sheet
Counselor’s monthly
department for promotional
apparel
  
> Education
> Trends
> Products
> Techniques

  PRODUCT SHOWCASE
 A collection of hot products and cool designs
 picked to pique your creativity  > MORE