ASI Central

January 2009

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COVER STORY How to Defuse an Angry Client Sooner or later, every sales pro encounters a dreaded figure: the irate customer. By Jen Zorger Article PDF		Editorial: Words from My Mother OK, so the “experts” have confirmed what the American people have known in their guts all along: We are in a recession. Let’s deal with it, shall we? A recent article in USA Today suggested that certain personalities handle economic downturns better than others. > MORE What’s Your Story? An introduction to interesting industry players. Meet our brand-new advisory board members > MORE Sales Scope What the stars have in store for you this month Get insight into your personal life, your work life, and what your lucky holiday cookie will be! > MORE

FEATURES

7 Cost-Cutting Strategies
Like everyone else in America, sales reps are desperate to cut costs any way they can. Here are practical ways to trim your budget and impress your clients. Consider it your very own economic stimulus package.
By Shane Dale

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All in a Name
Doesn’t everyone want a tightwad to watch over their money? Would you say that a particular pizza shop owns a “Pizza My Heart?” For any business, building a strong brand following begins with quality, but for some, displaying a sense of humor with their business name gives them that extra edge.
By Deborah Jeanne Sergeant

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