Your client is looking for some logoed merchandise to add pizzazz – and profits – to a college bookstore. Since college students work and play equally hard, only a combination of the scholarly and the silly will do.

Starting with the obvious, writing materials like pens, pencils and notebooks are essential for this audience. We’ve chosen some styles that offer something extra, either through their make-up (for instance, recycled material), their design (a compact stationery kit) or add-on features.

Students like to wear their support for their teams on their sleeves – or at least on their bodies somewhere. Spirit scarves are hot in Europe, and they’re growing in popularity here, too, because they’re so cozy. For warmer weather, how about offering flip-flops? For the gym, a pair of moisture-wicking, antimicrobial shorts will help college athletes keep their cool. We’ve also suggested a cool string backpack.

No other age group is quite so wired as the young, so show your client a smattering of electronic accessories, too. A protective case keeps personal devices safe during the inevitable bumps and drops, rushing to and from class. A car kit module adds new dimension to an iPod. We’ve also found an unusual flexible keyboard and a flash drive with natural-wood housing. > MORE

Editor’s Note: ESP Online features an Event Planner tool, which is based on this section. Be sure to check it for even more tips and solutions for upcoming events.