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October 2010


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6th Annual Writing instruments Issue

Where The Writing Things Are Looking for sectors to target for pen and writing-instrument sales? Here are five markets that distributors and suppliers say are ripe right now.

By Betsy Cummings


Andy CohenEditorial: Stop The Blame Game
If it seems like the vitriol between distributors and suppliers has ramped up recently, no doubt, it has. Blame the recent recession or the pressure on margins and revenues....

Mergers and acquisitions, industry issues and news, product liability, etc.
Consumers Report:
Like most things in life, when it comes to pens, people have their favorites. Come along as we visit six professionals to see what they're writing with and why.
By Joe Haley

Authors Of Success
Popular and practical, pens are a top-selling promotional item. Yet, the art of selling pens isn't quite what it used to be. Here, select distributors discuss tactics, trends and challenges related to pen sales in an exclusive Counselor Q&A.
By Dave Vagnoni

The Write Amount Of Flair
We used the Counselor staff as models to display some of the most unique pens available in the market today.
By Andy Cohen

Learning To Grow
As the economy recovers, industry companies are again on a growth track. Fast success, though, can often hamper a company's health. Here are five classic growth mistakes – and how to avoid them.
By C.J. Mittica


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Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

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  • A business opportunity to reinvent your career in an exciting field
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