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MAGAZINES : COUNSELOR





October 2010

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  COVER STORY
 
6th Annual Writing instruments Issue

Where The Writing Things Are Looking for sectors to target for pen and writing-instrument sales? Here are five markets that distributors and suppliers say are ripe right now.

By Betsy Cummings

Awards   


Andy CohenEditorial: Stop The Blame Game
If it seems like the vitriol between distributors and suppliers has ramped up recently, no doubt, it has. Blame the recent recession or the pressure on margins and revenues....

MarketwiseMarketwise
Mergers and acquisitions, industry issues and news, product liability, etc.
  FEATURES
Consumers Report:
Like most things in life, when it comes to pens, people have their favorites. Come along as we visit six professionals to see what they're writing with and why.
By Joe Haley

Awards   
Authors Of Success
Popular and practical, pens are a top-selling promotional item. Yet, the art of selling pens isn't quite what it used to be. Here, select distributors discuss tactics, trends and challenges related to pen sales in an exclusive Counselor Q&A.
By Dave Vagnoni

Awards   
The Write Amount Of Flair
We used the Counselor staff as models to display some of the most unique pens available in the market today.
By Andy Cohen

Awards   
Learning To Grow
As the economy recovers, industry companies are again on a growth track. Fast success, though, can often hamper a company's health. Here are five classic growth mistakes – and how to avoid them.
By C.J. Mittica

Awards   

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  EDUCATION
Brought to you by ASI Education,Online Learning is the newest and most convenient way for distributors and decorators to geteducated.  
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  PRODUCT SHOWCASE
A collection of hot products and cool designs picked to pique your creativity.> October Product Picks
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