ASI is with you every step of the way

ASI is with you every
step of the way.

Advertising Specialty Institute® (ASI) is the promotional product industry’s largest membership organization offering media, technology, marketing and education to help cultivate success and community. We strive to provide a culture of support and care with the best service, products, education, research and content available to help our members succeed, every step of the way.

Promotional products make up a $22.2 billion industry. Why is the industry thriving? Because logoed items like hats, T-shirts and bags are  traveling advertisements that leave a lasting impression, making them crucial for building brand awareness.

The industry is made up of suppliers who create, source and imprint products, and distributors who then creatively market and sell the imprinted products to their clients who use them to promote their business. Clients include Fortune 500 companies, nonprofits, schools, hospitals, charities and small businesses.

Mission

To be the trusted partner of the promotional products industry by fostering its success every step of the way. To encourage growth and innovation, ASI provides the industry’s technology, education, events, research, news content and business connections.

Vision

ASI strives to empower the global promotional products industry, which is dedicated to supporting the marketing goals of businesses, brands and causes.  ASI provides everything the community needs to be informed, inspired, productive and successful.

Values

  • We care. About our members and colleagues and the communities where we live and work.

  • We treat people as we would like to be treated. That means following through, listening and considering alternative views and ideas.

  • We are fair, open and honest with each other, our members, our partners and our vendors. We deliver on our promises. If we can't, we try to make it right.

  • We surround ourselves with talented, enthusiastic people who want to learn, grow and help us improve. ASI isn’t for everyone, and that’s OK.

  • We embrace diversity. In race, creed, color, ethnicity, national origin, religion, sex, age, sexual orientation, marital status, physical ability, veteran status and everything in between. Diversity broadens and deepens our understanding, and helps us represent and serve everyone.

  • We’re like a family. We have fun, willing to be as silly as we are serious. We celebrate everyday accomplishments and successes, and share in major milestones.

  • We invest in our future by encouraging and nurturing new ways to serve members and each other.

  • We use data and facts to make decisions. But we aren’t afraid to take risks.

  • We hold ourselves, and each other, accountable. That’s how we learn for next time.

  • We strive for excellence in everything we do, from the products we create to the relationships we build.

Above all else, we’re with each other every step of the way.

Advertising Specialty Institute
Executive Leadership

Norman Unger Cohn
Norman Cohn

Norman Cohn is chairman of the Advertising Specialty Institute® (ASI). Under Cohn’s guidance, ASI remains staunchly committed to the continued success of the promotional products industry and to raising awareness of ad specialties throughout the general marketplace through such vehicles as ASI’s Global Advertising Specialties Impressions Study.

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Matthew Cohn
Matthew Cohn

Matthew Cohn is vice chairman of the ASI Family of Companies, composed of The ASI Show®, ASI Computer Systems® and the Advertising Specialty Institute® (ASI). Throughout his career, Cohn has launched businesses in publishing, e-commerce, trade shows and medical information. In 1988, Cohn led the team that developed ESP®, which quickly became the advertising specialty industry’s most widely used research tool.

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Timothy M. Andrews
Tim Andrews

Timothy M. Andrews is president and chief executive officer of the Advertising Specialty Institute® (ASI). Andrews is a strategic-minded industry leader with over 30 years of experience in advertising, marketing, information services, publishing and media. He joined ASI as president in 2003 and is responsible for the vision and operations of the privately held company, which has 25,000 customers in North America.

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Carol Albright
Carol Albright

Carol Albright joined ASI in 1986 as its first human resources employee and is now ASI’s senior vice president of human resources. Under her guidance, ASI has been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.

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Steve Bright
Steve Bright

Steve Bright has been executive vice president and general counsel for ASI since 1996, and his work with the Cohn family goes back over 30 years. He advises the Cohn family and ASI management on a variety of legal, business and strategic issues.

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Vince Bucolo
Vince Bucolo

Vince Bucolo, chief operating officer of ASI, is responsible for all production aspects for the company’s four magazines and eight catalogs, as well as marketing materials, customer service, warehouse services and finance.

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Nancy Carmona
Nancy Carmona

Nancy Carmona is ASI’s senior vice president of financial planning and analysis. She specializes in the development of business operations that drive growth, increase efficiency and improve profitability.

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Andy Cohen
Andy Cohen

Andy Cohen is editorial director of ASI, responsible for all of the company’s online and print content, as well as its education, research and communication efforts. He oversees a staff that’s responsible for producing four magazines, seven electronic newsletters and the editorial content on the company’s website at www.asicentral.com.

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Victoria Hain
Vicky Hain

Victoria Hain is ASI’s vice president of member services and support. She and her management team provide key customer service and training, recommending product and business changes to improve member experiences with ASI products and services 24 hours a day, seven days a week.

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Chris Lovell
Chris Lovell

Chris Lovell is ASI’s senior vice president of sales. Lovell has been with ASI since 1991 and has devoted her career to working with industry suppliers and helping them increase their profits by positioning their firms for long-term success.

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Charles Machion
Charles Machion

Charles “Chuck” Machion is ASI’s senior vice president and currently performs all legal work for the company. He began working at ASI in 1999 as its senior counsel.

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Julie Murphy
Julie Murphy

As senior vice president of distributor services, Julie Murphy manages ASI’s team of distributor account representatives. Her primary roles include implementing new sales strategies, developing training initiatives and working to improve the overall customer experience of ASI’s distributor members.

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Mark Quinn
Mark Quinn

Mark Quinn is ASI’s chief financial officer, providing for the company’s treasury, financing and accounting needs ensuring regulatory compliance and operational efficiency. Quinn has a successful history of managing financial strategy across multiple industries both domestically and internationally.

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Armughan Rafat
Armughan Rafat

Armughan Rafat is executive vice president and chief technology officer of the ASI Family of Companies. He oversees all technology initiatives and strategy, including the application of emerging technologies to advance the development and delivery of products and platforms serving all ASI businesses.

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Gene Rahill
Gene Rahill

Gene Rahill is ASI’s senior vice president of supplier sales, where he oversees all print and digital supplier sales strategies, while helping suppliers become more efficient, reach more distributors and plan stronger marketing strategies.

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Rita Ugianskis-Fishman
Rita Ugianskis-Fishman

Rita Ugianskis-Fishman is senior vice president and general manager of ASI Show, and is responsible for leading all key strategic initiatives at ASI Show, while developing and delivering additional benefits for suppliers and distributors.

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Rob Watson
Rob Watson

Rob Watson is ASI’s senior vice president of marketing and user experience. He has spent his career collaborating with B2B executives and key stakeholders to develop, launch and market consumer-facing products.

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Trusted By

The Magnet Group Proforma Tri-Moutain
Kaeser amp; Blair ipromoteu Halo
Brown & Bigelow American Solutions for Business Bag Makers
American Apparel
polyconcept San Mar AIA Hit Promos
Alpha Broder Geiger Gildan
Jetline Logomark
Bic Graphic

Address and Phone Numbers

Bucks County Technology Park
4800 Street Road
Trevose, PA 19053

Customer Service: (800) 546-1350,  option 1

Sales: (800) 546-1350,  option 3

Product Support: (800) 546-1350,  option 2

ASI