Advertising Specialty Institute – or ASI – is the largest media, marketing and education organization serving the advertising specialty industry. But what, exactly, does ASI do?
To understand that, as well as ASI's mission, you should know a little bit about promotional products and the major participants involved in the industry.
Promotional products, or ad specialties, are useful items imprinted with an advertiser's logo or message. Think of all those freebies like mugs and T-shirts you get at trade shows. These products are kept by recipients, offering great exposure for the advertiser's message.
The two major players in the industry are suppliers (importers) and distributors (sellers). Suppliers use ASI print and electronic resources to market their products to distributor salespeople. Distributors use those same resources to locate and sell products to their clients, who are companies trying to promote themselves (known as end-buyers).
ASI's mission is to bring together these participants by providing catalogs, information directories, newsletters, magazines, Websites and databases, and offering interactive e-commerce, marketing and selling tools.
Also known as giveaways or promotional products, advertising specialties are free items imprinted with a promotional message.
ASI membership includes over 25,000 distributor and supplier firms of advertising specialties.
Distributor firms use ASI resources, which contain nearly every product in the industry, to locate supplier firms and to market services to end-buyers.
In 2013, sales of advertising specialties were $20.5 billion, up 5.3% from 2012.
An ASI membership provides you with what you need to be successful and grow your business. Regardless of whether a member is a distributor or supplier, they are guaranteed to have the access to the best tools, people, education and savings in the industry.
Product Sourcing Database
Suppliers' products are automatically included in the industry's #1 sourcing tool, ESP, which is used by 32,000 distributors searching for products.
Suppliers can also sign up to have their products searchable on 13,000 distributor websites. These web stores are branded for the distributor, and allow end-buyers to shop and purchase products.
Targeted Marketing Programs
Suppliers can promote their products and services in any of ASI's print or digital products. These include magazines, catalogs, email blasts and specific ad positions within the product database ESP (ex. Product of the Day). To learn more, visit ASI Store.
Distributors have a variety of options to market their business and drive end-buyers to their websites. Programs include catalog mailings and using pay-per-click advertising.
National Trade Shows
ASI has five national trade shows throughout the year, giving suppliers and distributors the opportunity to interact face-to-face. Suppliers exhibit, distributors walk the show floor and both parties can attend education classes and listen to engaging keynote speakers. To learn more, visit ASI Shows.
ASI has online and live education classes, allowing members to sell more, work smarter and learn everything they need to know about the ad specialty industry. Enroll today, visit ASI’s Online Learning Center.
Members receive discounts on business services from ASI's Affiliate companies, including UPS, OfficeMax and more. Join today to start saving today, visit ASI Store.