Wednesday, September 02, 2015Embroidery's Voice and Vision
Spools of Thread
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Bring On the Glam

From bling to ethnic designs, reverse appliqué to fabric manipulation, we showcase 2012’s bold decorating trends.

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Operations Makeover: Charting a New Course

A busy home-based decorator wants to rework her workflow processes so she can become more efficient and up her profits – without working 20 extra hours a week. Read Article

Social Media Smarts

Learn cyber-savvy decorators’ most successful online networking and marketing strategies to help you build your brand and attract new prospects. Read Article

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Phil Stitch
This fall, as leaves burst into beautiful colors, and pumpkin patches and apple orchards abound, take time to think about what your customers really need from you.
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Philadelphia-based designer Conrad Booker talks about how this year's Big Fashion Shoot came together, his design process and how he looks at everyday objects with an artist's eye.


Women's Wear
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Nicole Rollender

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From the Editor's Desk:

"I don't design clothes," ...

said Ralph Lauren. "I design dreams." Donatella Versace reflected: "Creativity comes from ...

Ask An Expert: Cyberspace Strategies

Learn winning tips for enhancing your business’ online profile.

Cheat Sheet: Production-Friendly Heat Transfers

See how heat transfers can be a new revenue-generating dimension for your business.

Customized Apparel, Super-Sized Sales

Higher margins and client loyalty are just two of the rewards that await decorators who produce custom apparel. It’s all about doing the right research, pitching to the right clients – and, perhaps, knowing the right suppliers to work with.

The New Era of Fashion Marketing

Emphasizing brands, tapping into social media and channeling the fashion industry – you can’t afford to ignore these strategies any longer.

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